Joyce Guan from Charles Chocolates invited me to a tasting at the factory in Emeryville, where founder Chuck Siegel wowed journalists with his confections including a sublime lavender honey truffle. I asked Chuck to talk about his retail test store, which I thought was a brilliant concept… he had the opportunity to test a retail [...]
Dunkin Donuts has hired me to name a new product for them. Sweet! This is a dream brand for me. It’s a good thing that they don’t have stores in California, otherwise I might have asked to be paid in trade.
I was invited to join LinkedIn by Axel Albin, the Director of Verbal Branding at Addis and I now have a direct network 60 clients and freelancers. It truly is a fantastic tool for networking and I’ve discovered lots of new clients (Dunkin Donuts & Charles Chocolates) and potential clients through my own contacts and [...]
If you missed the awesome reality series Top Chef, the “Project Runway” of the culinary world, check out the reruns on BRAVO. Every week the contestants are challenged with everything from a preparing a gourmet meal using only convenience store items, to catering a gay wedding overnight, to to having to make monkfish appetizing to [...]