What… No Chocolate River?
Joyce Guan from Charles Chocolates invited me to a tasting at the factory in Emeryville, where founder Chuck Siegel wowed journalists with his confections including a sublime lavender honey truffle. I asked Chuck to talk about his retail test store, which I thought was a brilliant concept… he had the opportunity to test a retail [...]
New Client: Dunkin Donuts!
Dunkin Donuts has hired me to name a new product for them. Sweet! This is a dream brand for me. It’s a good thing that they don’t have stores in California, otherwise I might have asked to be paid in trade.
Cool Business Tool: LinkedIn
I was invited to join LinkedIn by Axel Albin, the Director of Verbal Branding at Addis and I now have a direct network 60 clients and freelancers. It truly is a fantastic tool for networking and I’ve discovered lots of new clients (Dunkin Donuts & Charles Chocolates) and potential clients through my own contacts and [...]
Food Addiction: Top Chef
If you missed the awesome reality series Top Chef, the “Project Runway” of the culinary world, check out the reruns on BRAVO. Every week the contestants are challenged with everything from a preparing a gourmet meal using only convenience store items, to catering a gay wedding overnight, to to having to make monkfish appetizing to [...]