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The Kitchen Sink

Talk Dirty to Me

One of my students, Jesse, emailed me and said, “We’re working on a project for this new company that comes to your house and cleans up your dog poop for you. Their name is “For Poop Sake,” and their tagline is We’re #1 in the #2 business.” I thought this was something their teacher made up, but Jesse sent me the URL, www.forpoopsake.com, and it is indeed for real. Love the name but think it would be better as For Poops Sake and if the tagline simply said, “We’re #1 in #2.” BTW, my friends often say “You have the best job in the world!” I don’t think these guys hear that very often.

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How strong is your brand name?