I can finally let the cat out of the bag on the new line of Mani Pedi hand and foot care products that we named. (In case you are wondering, yes, those are MY manicured feet in the photo – Yasawa Islands, Fiji, circa 2003.) But back to the products, launching nationally later this year, the super cheeky names include:
HARDER, FASTER
fast-drying top coat
SMELL MY FEET
anti-fungal foot spray
PEPPERMINT PEDI
exfoliating sugar scrub
FIRM ALLY
hand firming serum
DIM SUM
sunscreen for hands
BACT STABBER
anti-bacterial hand gel
NIP CHIP
nail polish protector
CAFÉ AU CLAY
coffee-scented mask
CALLUS MALICE
callus remover gel
FOOT WORSHIP
intensive foot cream
HONEY, I’M PARCHED
intensive hand cream
SOAP IN A BOTTLE
liquid hand soap
SILK THAI
cuticle softener
These names practically flew through legal, which is remarkable considering how saturated this category is. I know I’ve said it before, but in case you missed it, the trademark attorney, Angela Wilcox of Vanek, Vickers & Masini in Chicago said, “You should be very excited about these results — I NEVER see a success ratio like this for full legal screenings!!”
