We always get asked if we only create playful names. While those certainly are our favorite kind of names and the ones we feature in the Eat My Words portfolio, we occassionaly do more straight-forward corporate names. For instance, Landor refered Marcus Associates to us to help them rename Areva, a West Coast transformer company. In 3 days. While our recommended name was Tesla, after Nikola Tesla, the wildly popular (and hot!) Serbian inventor (who incidentally was born during an electrical storm), the client chose a more conservative name, Pacific Crest, to reflect their Southern Oregon roots. Sorry, Nikola. Oh well, at least you have a hair band named after you.
