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Fallapalooza Party Photos

Fallapalooza was a huge smash and we had a full house of clients and colleagues. Guests dined on everything from mini crab cakes to mini cheesecakes. Specialty cocktails included Fall Down Drunk, Leaf Blower, and October SKYY. Here are some of the party photos. More (with captions) in the official Fallapalooza Photo Album.



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Steam Me Up Scotty

Five celebrity chefs armed with kitchen knives and the miracle product we named Glad Simply Cooking Microwave Steaming Bags, are battling for the title of “Steamiest Chef. ” Just roll over your favorite bobble-headed chef to “learn their steamy secrets, get their steamy recipe, and then vote for your favorite.” Right now, Sam Talbot from […]



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What's Cooking

We have a lot of food on our plates right now including naming healthy snacks for kids and two new Star-kist products which we have to keep under wraps for now. Sorry, Charlie. About 60% of our current naming gigs are for products that don’t make you fat or drunk – like software, schools, and […]



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Spoon Me opens to glowing TV & news press

Our Spoon Me frozen yogurt client, has opened its doors in Salt Lake City, replacing the cheeky “Spooning Soon” sign out front with hysterical signs on the front door declaring “No Shirt. No Shoes. No Spoon” and “No Spooning on Sundays.” The Spoon Me t-shirts are flying off the shelves and owner Ryan Combe is […]



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Alexandra returns from China

Alexandra is back from a month in China. Here are some of the photos… there’s more in the official album.



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It may not be our sexiest name, but it's certainly the steamiest!

While we are usually annoyed by the obnoxious product placement on our favorite TV show, Top Chef, we freaked out (in a good way) when our new Glad Simply Cooking Microwave Steaming Bags took center stage. These super space age bags are perfect for steaming veggies — just fill, zap and serve. No waiting for […]



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What NOT to name your product or company.

We’re continually amazed that people trademark names that are spelled differently than they sound. In today’s word-of-mouth world, what you hear is what you type in your browser, so it’s imperative that your name is easy and intuitive to spell. Case in point: Takkle.com, a high school sports website. When Jeff says, “Yo Steve, check […]



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Introducing Cake Financial. Easy. Money.

We were asked to create a tagline for a new investing service called Portfolia, which doesn’t exactly stand out in a sea of Wall Street websites. So we convinced them to let us rename the company. This easy-to-use site lets you check out the actual portfolios, watchlists and real-time trades of top investors and your […]



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