Introducing Cake Financial. Easy. Money.

We were asked to create a tagline for a new investing service called Portfolia, which doesn’t exactly stand out in a sea of Wall Street websites. So we convinced them to let us rename the company. This easy-to-use site lets you check out the actual portfolios, watchlists and real-time trades of top investors and your family and friends. Plus you can see how you stack up against others, which is fun unless you suck in the market. And you can do it all safely, securely and anonymously. For free. It’s cake. And that’s what we named it – Cake. If you’re an investor, check out the alpha version of this “social investing revolution.”