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The Kitchen Sink

I’d Like To Buy a Vowel

I don’t know about you, but I like to be able to pronounce the things I put in my mouth. (You know, that whole “eat my words” thing.) And if two consumer product namers can’t pronounce a $4 chocolate bar named T-C-H-O, that spells T-R-O-U-B-L-E. Designer chocolate begs for a hip name. The product is in “Beta” right now, so maybe it’s just a code name during testing. Here are some other theories about the origin of the name…

  1. It’s an abbreviation for “Techno” and they want to be “cool” like Flickr (another head-scratcher). Come on man, buy a vowel.
  2. The high-tech founder is alluding to technology as in T(ech)CHO(colate)
  3. It’s an acronym for something like “The Chocolate Hedonist’s Orgasm.” (Hey, that sounds like something from Eat My Words.)

What do you think it means? And how the heck do you pronounce it? Inquiring minds want to know.

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