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Spotlight on: Circle®Brands

This is a continuing series of postings that will spotlight other naming firms. We think our clients should have a choice, and clearly Eat My Words is not the only naming firm in business. Next up is Circle®Brands, a self-described “dedicated band of brand architects passionate about creating distinct company names, product and service names, […]



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The Skinny Version of our fun work slideshow

We’ve trimmed down our PDF to an easy-breezy 12 page slideshow of our work and capabilities. Check it out to see samples of our work and learn more about how Eat My Words creates unforgettable brand names that build instant affinity for brands and have proven ROI. Download EatMyWords_InANutshell.pdf



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Xohm – a name that should've been X'd off the list

As the Easter Bunny makes his rounds, Sprint has brought us an egg of its own: Xohm (WiMax Service). Eat My Words would like to extend Xohm a warm welcome to the Name Shame Hall of Fame. What does Xohm mean? No one seems to know, even the executives of the company. Atish Gude, Sr. […]



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Can your name pass The SMILE & SCRATCH Test?

The secret to powerful, unforgettable and sticky brand names is simple, “A name should make you smile, instead of scratch your head.” We evaluate every name we create based on this no-brainer philosophy – and now you can too with the new Eat My Words SMILE and SCRATCH TestTM. Run your own product and company […]



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This BS Brand Didn't Bear Up

Our friends at Cake Financial (a company that Eat My Words named), have a post on their dishy blog concerning the recent bad news about Bear Stearns. (While on the subject, we are enjoying “The Slice”, Cake Financial’s weekly market summary video starring Steve and Sven that is funny and destined for Internet immortality.) The […]



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This is no understatement

Nothing like a good cheeky descriptive name. We just became aware of a German männerwäsche store called, um…Balls. In case you were unclear of their point, there are some new print ads starring a couple of manly men, packaged as it were, to highlight the store’s specialty. Subtle they are not. Unfortunately, their website is […]



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Spotlight on: Bizword

This is a continuing series of postings that will spotlight other naming firms. We think our clients should have a choice, and clearly Eat My Words is not the only naming firm in business. Speaking of business, or Bizness, is the naming firm Bizword. On their bare bones website they refer to themselves as “the […]



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Mxyplyzyk – a Superman name that's Super Bad

Submitted by our Sous Chef, Caroline “Ruby Sneakers” Leavitt, our most outrageous inductee into the Name Shame Hall of Fame ever is a quirky Greenwich Village gift boutique named Mxyplyzyk. The store claims “the name is inspired by a character in early Superman comics.” Ironically, they didn’t use the actual character’s name, (Mr.) Mxyzptlk, (pictured […]



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Spotlight on: ABC Namebank

This is the first in a series of weekly postings that will spotlight other naming firms. We think our clients should have a choice, and clearly Eat My Words is not the only naming firm in the phone book. Speaking of phone books, just like “ABC Carpet Cleaning,” and “ABC Plumbing,” who have outsmarted their […]



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