This is a continuing series of postings that will spotlight other naming firms. We think our clients should have a choice, and clearly Eat My Words is not the only naming firm in business.
Speaking of business, or Bizness, is the naming firm Bizword. On their bare bones website they refer to themselves as “the name in branding (sm).” Ironically, for being “the name in branding(sm)”, they don’t list any brand names they have actually come up with.
As such, we will have to take their Bizword that they “develop powerful, compelling trademarks that sell. From gleam in the eye start-ups to entrenched global behemoths, our work spans the gamut of verbal brand expression: strategy; corporate, product and service naming; nomenclatures; architectures; brandlines and taglines.”
In checking the USPTO database, we find in addition to Bizword, they also have the trademark on Überbrand, but no help there either.
We also found a quote from 1999 attributed to a principal of Bizword that may explain part of this dilemma. In discussing the impact of the Internet on competition he says:
“The great equalizer is the ability for anyone with dial-up access and an Internet account to build a website”, explains Dennis Rainer, principal for Bizword (formerly Name-design), a San Jose, Calif.-based branding firm.
OK, but then after you build it, shouldn’t you do something with it?
Bizword has had an Internet presence since December 2000, so it is odd they have not shared any of their names with the world in the last seven years. So, having no names to review, the best we can do is to provide a progression of their own taglines over the years:
- Planetary Trademarks. Phonetically Engineered.
- Breakout Branding.
- The idea and taste machine.
- Take me home. (Ed. What?)
If Bizword wants to tell us some of their names, we will be happy to list them here.
__________, _________, __________, ___________, ____________, __________.
In the meantime, take a look at some publicized names by our favorite naming firm.
IS BIZWORD THE RIGHT NAMING FIRM FOR YOU?
To evaluate if a naming firm is a good fit for you, ask yourself these 5 questions:
- Does the company have a creative name?
- How memorable are the names in their portfolio?
- Do they have experience in your category?
- What do their clients say about them?
- Do they look like they’d be fun to work with?
For more on other naming firms stay tuned for spotlights in our blog or check out Our Competitors on the Eat My Words website, which provides a fresh alternative to old-school naming.
