As long as I’m on my soap box writing about annoying Naymz (next post), here are some mistakes to avoid when choosing a name for your company and a domain name to go along with it:
- Don’t name your company something just because the domain name is available on GoDaddy for $9.95
- Don’t give up on a great company name if the domain is taken or out of your price range… unless you are a 100% online business (e.g. Amazon, Fandango, Priceline, OpenTable) simply use a modifier (www.___online.com, www.drink_____.com, www.______inc.) – trust us, your customers won’t care and they will still be able to find you
- Don’t get a domain name that is spelled differently than it sounds Naymz, Takkle)
- Don’t get cute and try to be like Flickr – unless you have a million dollar ad budget, you can’t afford to leave out vowels
- Don’t put dots in your name like del.icio.us – it’s dated, annoying and impossible to remember where the dots go
- Don’t come up with your name over a bottle of wine
