Meet "Hollywood," our superstar Sous Chef namer

Posted by admin on June 7, 2008

Affectionately referred to as “Hollywood” by the Eat My Words team, actress/writer/namer Gina Sorell (who at one time was known simply as “Jinxy”), is an urban hipster who has her finger on the pulse of what’s hot and hip in Los Angeles, Manhattan, Toronto and beyond. A Second City alumna, Gina is fast on her feet, and swears that improvising and inventing new names is really the same thing (although the latter can be done without the presence of drunken crowds and the smell of chicken wings). Since joining the EMW team last year, Gina has contributed her creativity to countless projects, naming everything from vodka to snack foods to technology, which is rather appropriate considering that “simultaneously drinking, eating and writing on my laptop,” are listed under the “Special Skills” section of her resume. Gina’s cheeky name for an acne medication, “Later, Crater,” led to our first annual April Fools Day presentation, resulting in a big laugh from favorite client, Guthy-Renker.

Gina’s acting has taken her all over the world and has given her a broad perspective and knowledge of people, places and things that many other namers can only dream about. And being on the other side of the camera, has given Gina a unique insight into pitching and naming as she has been the face of over 30 national commercial and voiceover campaigns.

Recently Gina just finished her debut novel, a hilarious and heart warming adult coming of age story entitled “Navel Gazing.”

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