The official explanation of Mitsubishi’s new, um, tagline, Drive@earth is this twofold nonsense:
- The first is the company’s heritage of helping people get anywhere on the planet, particularly with its four wheel drive vehicles.
- The second aspect is a recognition of the environment and issues relating to it.
What?
To us it sounds like they are encouraging something like this:
Seriously, what were they thinking? We don’t get either of their two tries at reasons for Drive@earth. Not only is it phony looking and trying too hard with the asperand, but “Drive at earth” just doesn’t make sense from 1, 2 or any aspects.
They may also have some unintentional international pronunciation issues. For example the @ is called:
- Bulgarian – Monkey A
- Czech – Rollmops
- Dutch – Little Monkey Tail
- Greek – Duckling
- Hebrew – Strudel
- Hungarian – Worm, Mite or Maggot
- Serbian – Crazy A
- Tagalog – Nipple
So go to the Philippines and DriveNippleEarth
The countdown for a new Mitsubishi tagline starts now.
