Thanks to Kitchen Sink fan Igal Gabbay for alerting us to the latest naming disaster from the nitwit Brits…
Marketing gurus re-name pollack to boost sales… and call it COLIN
from the salacious tabloid, The Daily Mail
By Sean Poulter
06th April 2009
When the marketing experts at Sainsbury’s sat down to the task of trying to boost sales of pollack, they had a brainwave.
‘Let’s give it a new name,’ they said.
Many months and meetings later, the name was chosen – Colin.
Colin (pronounced Col-an) is what the French, who actually can’t get enough of Britain’s pollack, call the fish once it has been cooked.
It is an interesting choice of name and one which the British shopper may struggle to come to terms with.
Sainsbury’s said the exercise is designed to make British consumers add pollack to their shopping list as an alternative to threatened species such as cod.
There is a feeling that the current name is as ugly as the bug-eyed fish itself, while it seems a number of shoppers are wary about asking for pollack.
