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Coined Names – Pretty & Pretty Bad

I have great respect anyone who can invent a pretty name that sounds a like real word and suggests something about the brand. Some of my favorite coined names are Recology, Silk, Dreamery, Groupon, Scanadu, Pictionary, Cinnabon, Chillow, Pinterest and San Franpsycho. These names, also known as “portmanteaus, work well because they cleverly marry two […]



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