Do The Math: EMW = ROI

The investment in an Eat My Words name promises many happy returns for years to come by producing Return On Investment in the following ways:

  • Generates buzz without spending advertising dollars
  • PR magnet -- editors love our names (Hello, free PR!)
  • Instantly likeable, creating affinity for your brand - people talk about our names
  • Its evocative nature easily allows expansion into future brand extensions while retaining its original charm
  • No time is wasted telling people how to spell it, pronounce it, or what it means
  • Creates differentiation, which builds brand recognition and visibility– an EMW name gets noticed in a sea of sameness
  • Emotionally connects with your target making an indelible imprint and inspiring loyalty
  • Rich in wordplay for editorial coverage, marketing materials, tradeshow themes, launch ideas and more
  • In essence, the name becomes a “product” that can be creatively monetized through merchandise and licensing further expanding exposure, with people paying you to advertise your brand
  • Vivid imagery is ripe for eye-catching identity design
  • Stays fresh and vibrant and never becomes dated - an EMW name has an indefinite shelf life
  • Makes your company and its products trendsetters, and makes you look like a rockstar
  • Creates an improved image for your overall brand
  • Lets you sleep at night knowing your EMW name is working around the clock