Tails of the City
This San Francisco charity auction featured 100 Microsoft mice artistically interpreted by artists and celebrities including Kate Spade, Martha Stewart and Bill Gates.
Rehab
This frozen yogurt franchise is garnering a lot of attention for its outrageous name, fun tagline, and creative domain. www.getmetorehab.com.
Sidecar
Sidecar is a new mobile voice communications service that let’s you call and share what you’re doing while you talk, essentially taking your friends along for the ride.
Dogsend
This soon-to-be launched GPS for pets is a play on the product being a godsend. Owners who use it to find a lost dog will get a t-shirt that says, “I Found Dog.”