Blog

Entreprenuer's StartUps magazine asks "Does your business moniker have people smiling or scratching their heads?"

Alexandra is quoted in the Fall 2008 issue of Entrepreneur’s StartUps magazine, which was inspired by our proven name evaluation method, the Eat My Words SMILE & SCRATCH Test. Here is the article in its entirety: All in the Name Does your business moniker have people smiling or scratching their heads? By Kevin Manahan Entrepreneur’s […]



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What we all need is a Tightwad Bank. Take that WaMu!

We didn’t name Tightwad Bank, but we kind of wish we did. Especially these days, depositors might opt for a fiscally constipated bank. Granted it is one small branch at the moment, but what fun to brand it for the next stage. They are already selling shirts, hats and mugs. That’s great, but we think […]



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Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and the naming industry and what we think of them here at Eat My Words. Bon Appetit! ______________________________________________________ A new government acronym is […]



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Another toast for Eat My Words – Square One Vodka

Longtime Eat My Words client and Square One Organic Spirits Founder and CEO Allison Evanow is the rockstar Make Mine a Million $ Business winner who encouraged Alexandra to enter the competition. (See these posts for more on Alexandra’s big win.) Here’s what Allison had to say about working with Alexandra and the team at […]



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Hey Name Boy, Don't Quit Your Day Job

Every week, wannabe namers from around the world stumble upon our Dream Jobs page and take our naming test to see if they have what it takes to be an Eat My Words namer. (So far, only 5 creative geniuses have passed.) The test is simple (at least for us)… “Send us 20 names for […]



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Gushing Testimonials from our Happy Clients

Here are some recent testimonials from clients who loved working with Alexandra and the talented team at Eat My Words. For more glowing recommendations, visit our Reviews page. “Alexandra is truly innovative and distinctive in the business she has built. Recently, a naming exercise came into play at IHG. Because I had experienced good work […]



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Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and the naming industry and what we think of them here at Eat My Words. Bon Appetit! Oracle announced its first hardware product […]



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Doctor slang is a dying art.

Is doctor slang on the wane? From the BBC The inventive language created by doctors the world over to insult their patients – or each other – is in danger of becoming extinct. So says a doctor who has spent four years charting more than 200 colourful examples. Medicine is a profession already overflowing with […]



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Report from the Winner's Circle: Make Mine a Million $ Business

As reported on Friday from the finals in Albuquerque, I am now an official Winner of the Make Mine a Million $ Business Program sponsored by American Express. I could not have done this without the dozens of clients and friends who gave me their support, help and a big boost of confidence as I […]



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Alexandra Watkins Wins Make Mine a Million Contest!

We previously announced that our own Alexandra Watkins was a finalist for The Make Mine a Program from Count Me In for Women’s Economic Independence.We can NOW announce that as of a few minutes ago, she was picked as a winner! While none of us here at Eat My Words ever had any doubt, we […]



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Spoon Me a healthy, green yogurt shop

Spoon Me franchise owner Carolee Millet, left, and Spoon Me founder and CEO Ryan Combe inside the new Sandy location. The interior is eco-friendly and the yogurt had no artificial ingredients. Spoon Me a healthy, green yogurt shopBy Lesley MitchellThe Salt Lake Tribune09/16/2008 SANDY, UTAH – You won’t find the typical vanilla, chocolate or strawberry […]



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Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and the naming industry and what we think of them here at Eat My Words. Bon Appetit! Nordstrom’s is advertising BCBGMAXAZRIA, which we […]



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New Dish from Eat My Words

Lots of excitement going on at Eat My Words besides Alexandra being selected as a finalist in the Make Mine a Million Dollar Business program. (See next post.) Our wildly colorful office is being featured in a new book called Boutique Offices. Our upstairs has a fresh new look – no more Client Crash Pad. […]



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San Francisco's Eat My Words Makes Million Dollar Business Finals

Founder Competes for Financing, Mentoring, and Other Prizes to Help Catapult Her Businesses’ Revenue to a Million Dollars SAN FRANCISCO, CA, Sep 09, 2008 — Business growth program, Make Mine A Million $ Business(TM), selected Alexandra Watkins of Nationally Acclaimed Naming Firm, Eat My Words, as one of twenty finalists to compete for an awards […]



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Frigid, Mixin' Vixens Stuff a Sock In It

If you guessed that Frigid, Mixin’ Vixens, and Stuff a Sock In It are all cool brand names created by Eat My Words, congratulations! Bonus points if you figured out that Frigid is the name of a gourmet ice cream store, Mixin’ Vixens is an all-women bartender service, and Stuff a Sock In It is […]



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10 domain naming tips that will save you time and Tums

The biggest misconception we dispel here at Eat My Words on a daily basis is a client’s belief that they need to own the exact dot com of their business name. Not true. Even if you are a pure online business. (When you are shopping online and, for example, Google “lemongrass candle,” do you really […]



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TechCrunch – hopefully the products are waaaay better than the names

TechCrunch50 says this about itself. They have a “simple goal: find the best start-ups and launch them in front of our industry’s most influential VCs, corporations, fellow entrepreneurs and press. For companies who raise a gazillion dollars in venture funding, you would think they could fork over some money on a name. But, noooooooooooo. These […]



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Who wants to be a millionaire? Alexandra selected as a finalist in Make Mine a Million $ Business Program sponsored by American Express

Out of 400+ women entrepreneurs who went through an arduous application process, I was chosen as one of 20 finalists for The Make Mine a Million $ Business Program from Count Me In for Women’s Economic Independence. Their goal is to inspire one million women entrepreneurs to scale their businesses to annual revenues of $1MM […]



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Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and the naming industry and what we think of them here at Eat My Words. Bon Appetit! Bengal Star Receiver Ditches Old Name […]



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Beautifull Disaster

Beautifull! is the name of a new ” upscale takeout and delivery food for busy, health-conscious professionals.” We think this name is awfull. Really. What does adding an extra “l” get you besides confusion? We get it, you get “full” eating this beautifull food. However, we know anyone who hears the name and tries to […]



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Have Your Cake and Invest It Too

Our 2007 “Client of the Year,” Cake, is the subject of a gushing write up in today’s TechCrunch. It also introduces us to the latest Cake name extension Cakedex. If you get a chance, also stop by and take a nibble at The Slice, Cake’s weekly video market wrap-up. It’s kind of like a smarter, […]



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Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and the naming industry and what we think of them here at Eat My Words. Bon Appetit! America’s # 1 Populist ! blows […]



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There's Something Rotten in Zenmark

This is a continuing series of postings that will spotlight other naming firms. We think our clients should have a choice, and clearly Eat My Words is not the only naming firm in business. Next up is the self-proclaimed “Last Word in Naming”, Zenmark. Besides being the last word in naming, they are the first […]



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Spoon Me licks the competition with eco-friendly stores

It was only a year ago that Eat My Words named Spoon Me, and now it’s the coolest frozen yogurt franchise on the planet. Here is some recent press from the Daily Herald, which also includes a video of founder, Ryan Combe. (For the record, the word “cuddle,” makes us cringe.) Sunday, 24 August 2008 […]



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Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and what we think of them here at Eat My Words. Bon Appetit! ________________________________________ In the company most in the need of an […]



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Namethis.com – you get what you pay for

We commented before on the crowdsourcing website Namethis.com, where $99 gets you a new name for your product, company or service. As we predicted, it has not gotten any better. The names generated are painfully bad, as evidenced by recent “winners” including: Kareero.com – Career Oriented Website /Personal Branding (sounds like a human resources magician […]



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VivaKi – They are at a loss for real words.

One of our best Head Scratcher scouts, Robin Wolaner, Founder of TeeBeeDee, alerted us to yet another new merger in branding land… Terms of the deal were not disclosed, but Publicis, the parent of Starcom MediaVest Group, Zenith Optimedia Group, Digitas, Denuo, and agencies such as Leo Burnett and Saatchi & Saatchi, said Chicago-based Performics […]



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We don't mean to be dumby, but what the heck is a Chumby?

Who, or what is a Chumby? (No fair looking.) Okay, it’s not brand new, but play along, kids… A fishing boat robot cleaning device for deck chum A Chia -Gumby A bank for chump change Rugby for chums Some kind of mutant six-legged octopus Our favorite client at Glu, David Zemke, a regular contributor to […]



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We pity the fuil who named this Cuil.

The latest Google wannabe and new entrant to the Name Shame Hall of Fame, is “Cuil”. The company says that “Cuil” is pronounced “cool”. Really? We think whoever came up with this name is a tuil. As noted in a catty write up in Silicon Alley Insider, “We can’t pronounce it, we can’t spell it, […]



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Interview with Alexandra in Toy Magazine

Alexandra was recently featured in an interview in EdPlay magazine, which is the go-to resource for specialty toy, game, gift, and museum stores. We think toy store names should be fun, whimsical and cheeky, yet they are often the worst offenders and biggest Head Scratchers. Case in point: abraKIDabra, F.A.O. Schwartz, Toys “R” Us, and […]



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Survival, Evasion, Resistance, and Escape of names we are born with, marry into, or want to shed like an itchy wool sweater.

Today I got a very clever inquiry from a freelancer that I just had to share with all of you… “I’m a freelance copywriter with a name that’s hard to spell and pronounce. (But my parents were pharmacists, so I guess I’m lucky they didn’t call me Diphenhydramine — or Benadryl for short.) Although my […]



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Our newest client Rachelle Goodfriend helps couples in the bedroom and beyond.

Does it really matter if you and your partner have vastly different design tastes? Can style disagreements really lead to big-time marital problems? What are some of the juiciest conflicts couples have? See our newest client, Rachelle Goodfriend of Goodfriend Design Group, answered these questions and more in a revealing interview in the glossy new […]



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Eat My Words hits the cool client jackpot

Eat My Words has so many fun new clients that we have barely been able to catch our breath since Memorial Day. Some of the cool things we’re naming are an uber-hip PR firm, a tasty new vodka, a modern day fortune teller (so to speak), a new tuna sub-brand for Star-kist, a yummy new […]



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Eat My Words Office in New Interior Design Book

We were just notified that the wildly colorful “wall-to-wall eye candy” Eat My Words office has been selected to be showcased in a new interior design book that will spotlight “some of the coolest, hippest, most-awesome-of-all, killer-looking places to work.” Published by Collins Design, an imprint of Harper Collins Publishers, the book features work environments […]



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Our name ideas for the McConaughey love child…

First of all, let me clarify that I was JOKING yesterday when I updated the status on my LinkedIn profile to say “Alexandra was paid a million dollars to name Nicole Kidman’s new baby, Sunday.” I wish! (I love the name Sunday. Very Tuesday Weld.) And now, more baby news… Hunkster Matthew McConaughey has a […]



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Gname Our Gnew Gnome

The latest edition to the wildly colorful Eat My Words office is a nameless gnome by famed designer (and Target sell-out), Philippe Starck. Our Super Girl Friday Heidi, suggested the name Gnorm, but since it violates the #1 rule of the Eat My Words SMILE & SCRATCH Test (Spelling-challenged), Gnorm is a big Gno Gno. […]



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Are you creative enough to be an Eat My Words namer? Take the test.

Dreaming up names can be a blast if you have talent. Of course the names created by Eat My Words aren’t your typical trainwrecks resembling encrypted passwords that some naming firms pass off as “creative.” Our names actually have concepts behind them. For instance, a chain of frozen yogurt stores named Spoon Me, an all-natural […]



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Namethis.com – $99 for a name and a laugh

The aptly named company Kluster FKC is using trying to use crowdsourcing (and $1 million) to name companies via their second venture, Namethis.com (their first crowdsourcing venture, Knewsroom went kaput in 37 days…ouch). For $99, Namethis.com claims to give you three world-validated names for your thingamajig in 48 hours. We had no idea that “world-validated” […]



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Ahoy matey! Our newest name, Emerald Island, sparkles brilliant green.

We’re thrilled to announce that we can finally let the cat out of the bag and tell you about Emerald Island, the cool new eco-inspired virtual world for kids that Eat My Words named for one of our favorite clients, Fluid Entertainment. On Emerald Island kids become part of an engaging storyline and work together […]



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Rival firm Igor continues to dominate Google

Our friends at Igor have long dominated Google, always appearing in the top results for key phrases including “naming firms,” “branding firms,” and “name my product.” Masters of Search Engine Optimization (SEO), Igor is the bane of many naming firms who obsessively monitor their biting blog, Snark Hunting, and are baffled by how Igor continues […]



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Mistubishi: Is Drive@earth a good idea?

The official explanation of Mitsubishi’s new, um, tagline, Drive@earth is this twofold nonsense: The first is the company’s heritage of helping people get anywhere on the planet, particularly with its four wheel drive vehicles. The second aspect is a recognition of the environment and issues relating to it. What? To us it sounds like they […]



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Eat My "Wordle" Meets the SMILE & SCRATCH Test

Lifehacker, one of our favorite websites, introduced us to the tasty and addictive Wordle. In their own words “Wordle is a toy for generating “word clouds” from text that you provide.” This is so cool that we don’t even care if the name is good or not. It amazes us that people create this stuff […]



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Alexandra sheds some Light on naming in Smart Money

Asked & Answered: Marketing Multiple BusinessesJune 24, 2008 By Colleen DeBaise QUESTION: Your Oct. 30, 2007, article described people who run multiple businesses. My problem is a little different. I am a freelance writer offering business- and career-writing services. Last year, I also started a direct-sales business (selling health and wellness products). How do I […]



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Outdoor Cocktail Party + Serious Global Warming = Sizzling Fun in the Summertime

Sometimes, global warming works in your favor. That was the case last night at our 3rd annual Summer Fling. Held on the garden patio at the Eat My Words SOMA party pad, guests dined on a catered Mediterranean feast, which included succulent mushrooms, grilled lamb burgers, fresh melon with prosciutto and mozzarella, and homemade gelato […]



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Taco Bell Gets Jiggy With It – Find Your Rap Name, Flyboy

In a strange and very very square attempt to get some ink, Taco Bell has ” challenged” 50Cent to change his name to, wait for it…….79, 89 or 99Cent, which is the cost on the new Taco Bell fine dining “Why Pay More” value menu (without a question mark, BTW).. Riiiiight. 50Cent is not amused. […]



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Save the planet with out newest SIGG bottle

Inspired by the wildly successful and annoyingly ubiquitous, “I’m Not a Plastic Bag” canvas tote, the tagline geniuses at Eat My Words created a catchy and fitting slogan, “I’m Not Plastic,” for longtime client SIGG. This slogan works harder than the overly obviously and silly “I’m not a plastic bag” because both the aluminum bottle […]



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On the Radio – Alexandra Explains Money Making Marketing Method

Alexandra’s latest appearance on PR 101 Radio had her discussing how to monetize your company name and how to avoid costly naming mistakes. (Listen here). She spoke at length about one of Eat My Words favorite naming clients, “Spoon Me” and how they have very creatively and successfully used their name to, as Alexandra puts […]



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Wall Street Journal features our SMILE & SCRATCH Name Test

How to Choose a Company Name: A 12-Point Test June 5, 2008, 5:31 pmPosted by Wendy Bounds For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. (And it’s lot more expensive to change.) Name consultants are paid millions each year to help decide what […]



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Meet "Hollywood," our superstar Sous Chef namer

Affectionately referred to as “Hollywood” by the Eat My Words team, actress/writer/namer Gina Sorell (who at one time was known simply as “Jinxy”), is an urban hipster who has her finger on the pulse of what’s hot and hip in Los Angeles, Manhattan, Toronto and beyond. A Second City alumna, Gina is fast on her […]



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Who to "Believe"

We here at Eat My Words are not political animals, but something caught our eye today that is interesting. Sam Stein at the Huffington Post tells us that, in his words, “McCain Rips Off Obama’s Slogan and Logo“. Here is his side by side comparison:Looks a tad familiar no? As Mr. Stein points out, Obama […]



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Alexandra featured speaker at City Club of SF "Secrets of Success" series

Next Tuesday afternoon. Alexandra will be the featured speaker at the City Club of San Francisco for their “Secrets of Success” series. She was invited to talk there after someone on the board heard her speak on how she broke into the naming business through some quick thinking on a Match.com date. Alexandra will be […]



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Eat My Words featured in Inc. Technology article

Is Your Domain Name Killing Your Business? By Jodi MardesichJune 3, 2008 Was the name of your company taken in the dot-com world? Or did you add a hyphen or change an “s” to a “z” at the end of your company name figuring that customers would just figure it out? Putting up a website […]



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Boy, Is Their Face Magenta

Deutsche Telekom has lost their trademark lawsuit in which they tried to corner the market on the color magenta for the T Mobile brand. They sued Telia and even sent a C&D letter to Engadget Mobile. From the T Mobile website: T-Mobile is a federally registered trademark, and the magenta color is a trademark, of […]



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Alas, Name Mangler is not one of our Competitor's

We recently ran across this company, and thought that at last, one of our competitor’s was fessing up with a descriptive name of what they do. However, it is not a naming company but a file naming utility. Ah well. Just in case, these URL’s were available this morning, if any of you guy’s want […]



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Biggest Mistakes When Choosing a Domain Name/Company Name

As long as I’m on my soap box writing about annoying Naymz (next post), here are some mistakes to avoid when choosing a name for your company and a domain name to go along with it: Don’t name your company something just because the domain name is available on GoDaddy for $9.95 Don’t give up […]



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Naymz That Make Us Insane

I was interviewed this week by Inc. Technology on what the biggest mistakes are in choosing a domain name. I wish I had remembered this doozie – Naymz, which is the epitome of everything WRONG with a name… It’s seriously spelling-challenged (we’ll give it an A+) and beyond annoying. The cutesy spelling is downright offensive […]



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The not so "100% unfooled around with" Simply Orange tagline

One of the things you should be cognizant of when naming your company or devising your company slogan is not to paint yourself into a corner. This lesson has been learned by Simply Orange®. When the company was started in 2001, they were just that, Simply Orange® (Juice) with the slogan “100% unfooled around with.” […]



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Raw Modesy, Unharmed Donkeys, Con Men, and other strange naming firm anagrams

One of our favorite websites for wordplay is the Internet Anagram Server. Give it a whirl and see what your name spells when you jumble the letters. (For instance, “Alexandra Watkins” = “An Award In Sex Talk” and “Drink A Sealant Wax.”) We ran the name “Eat My Words” through and here’s what we found… […]



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What's the (exclamation) point, SOLUT!

Granted, this company is not well known, or particularly interesting, but we can’t pass up a bad name when we run across it. In our sights today is Duracorp (hello 1950’s!!) who have announced that they are changing their name, logo and tagline, all of which is included in one graphic on the right.Some comments […]



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Oriental Mildew – a taste of Zimbabwe

If you have ever sucked down a mouthful of African river water like I did in Zimbabwe, where I nearly drowned in the Zambezi and ended up in Zambia, you will be delighted to know that that delicious taste has now been replicated (or at least it sounds like it has) in a new Zimbabwe […]



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Make Love, Not Landfill

Americans are currently adding 30 million PET water bottles to our nation’s landfills – everyday! To help get the message out, Eat My Words created this new slogan for our client SIGG, makers of the coolest water bottles on the planet. (See next post…)



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Our "Red Alert" SIGG bottle featured on The Today Show

Anyone who has ever been to a party at Eat My Words gets a super cool SIGG bottle as a party favor. SIGG was featured in TIME magazine’s “The Most Amazing Inventions of 2005” – the recognition comes a little late because SIGG has been around nearly 100 years – but better late than never, […]



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Compare the names of 30 naming firms in one little PDF.

Any naming firm can dazzle you with impressive lists of clients, slick presentations and puffed up mumbo jumbo about their patent-pending Verbal Identity Engineering process. But when it comes down to it, you’re not hiring a naming firm for all the hoo-ha – you’re hiring them to create the perfect name. For your convenience (and […]



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An enlightened name change.

HeliumReport was a website devoted to helping millionaires take the guesswork out of high-end purchases (fractional jet, anyone?). They came to us for a new name that was more reflective of their business and affluent audience. The final contenders were The Gravy (alluding to the good life and rich information) and Halogen Guides (illuminating information […]



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How to get more mileage out of your brand name

Most names get slapped on a product, website or business card and the buck stops there. But you can get a lot more mileage and ROI out of a name if it has long legs. A name with legs is rich in wordplay, lends itself to brand extensions, has an unlimited shelf life, can grow […]



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How your name can generate buzz and bacon

In today’s freaky economy, advertising budgets are facing extinction and marketing dollars are being stretched like carnival taffy. Your name has to do more, say more, and work harder than ever before. Without a massive ad campaign to drill it in (think: Head On), consumers cannot remember brand names that are tame, tired, copycat, spelling-challenged, […]



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Eat My Words featured in Entrepreneur.com

from Entrepreneur.com April 7, 2008 Small, But SpunkyCreate an inspiring and functional office when space is limited. By Jennifer Grzeskowiak“If you have a creative business, what better way to showcase your creativity than with your office?” asks Alexandra Watkins, owner of Eat My Words, a naming firm in San Francisco. Watkins’ 900-square-foot work space is […]



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Spoon Me, Baby!

The frozen yogurt chain we named “Spoon Me” is enjoying phenomenal success… check out how wildly popular it is…



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Spotlight on: Circle®Brands

This is a continuing series of postings that will spotlight other naming firms. We think our clients should have a choice, and clearly Eat My Words is not the only naming firm in business. Next up is Circle®Brands, a self-described “dedicated band of brand architects passionate about creating distinct company names, product and service names, […]



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The Skinny Version of our fun work slideshow

We’ve trimmed down our PDF to an easy-breezy 12 page slideshow of our work and capabilities. Check it out to see samples of our work and learn more about how Eat My Words creates unforgettable brand names that build instant affinity for brands and have proven ROI. Download EatMyWords_InANutshell.pdf



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Xohm – a name that should've been X'd off the list

As the Easter Bunny makes his rounds, Sprint has brought us an egg of its own: Xohm (WiMax Service). Eat My Words would like to extend Xohm a warm welcome to the Name Shame Hall of Fame. What does Xohm mean? No one seems to know, even the executives of the company. Atish Gude, Sr. […]



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Can your name pass The SMILE & SCRATCH Test?

The secret to powerful, unforgettable and sticky brand names is simple, “A name should make you smile, instead of scratch your head.” We evaluate every name we create based on this no-brainer philosophy – and now you can too with the new Eat My Words SMILE and SCRATCH TestTM. Run your own product and company […]



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This BS Brand Didn't Bear Up

Our friends at Cake Financial (a company that Eat My Words named), have a post on their dishy blog concerning the recent bad news about Bear Stearns. (While on the subject, we are enjoying “The Slice”, Cake Financial’s weekly market summary video starring Steve and Sven that is funny and destined for Internet immortality.) The […]



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This is no understatement

Nothing like a good cheeky descriptive name. We just became aware of a German männerwäsche store called, um…Balls. In case you were unclear of their point, there are some new print ads starring a couple of manly men, packaged as it were, to highlight the store’s specialty. Subtle they are not. Unfortunately, their website is […]



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Spotlight on: Bizword

This is a continuing series of postings that will spotlight other naming firms. We think our clients should have a choice, and clearly Eat My Words is not the only naming firm in business. Speaking of business, or Bizness, is the naming firm Bizword. On their bare bones website they refer to themselves as “the […]



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Mxyplyzyk – a Superman name that's Super Bad

Submitted by our Sous Chef, Caroline “Ruby Sneakers” Leavitt, our most outrageous inductee into the Name Shame Hall of Fame ever is a quirky Greenwich Village gift boutique named Mxyplyzyk. The store claims “the name is inspired by a character in early Superman comics.” Ironically, they didn’t use the actual character’s name, (Mr.) Mxyzptlk, (pictured […]



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Spotlight on: ABC Namebank

This is the first in a series of weekly postings that will spotlight other naming firms. We think our clients should have a choice, and clearly Eat My Words is not the only naming firm in the phone book. Speaking of phone books, just like “ABC Carpet Cleaning,” and “ABC Plumbing,” who have outsmarted their […]



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How other naming firms work: the process revealed

In a stunning admission in a recent article, Jim Singer of Namebase (the naming firm behind such gems as Any’tizers™, Tranax, and Softwin razors), revealed the company’s naming process, “We sit around a table and think up good-sounding words, and then we take them apart and try to sell them to the clients afterwards with […]



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A lame duck and other names that make us cringe.

Here’s the latest batch of “what were they smoking?”Head Scratchers™ for the Name Shame Hall of Fame™.AflaceHarmonyInxight Federal SystemsesuranceVehixxpedxLegal ZoomWith a Twyst Aneres (Serena spelled backwards – get it?!!!) ALCiS (pain relief cream – ironic considering the painful name) Many thanks to Three Girls Media, who have a knack for spotting really lame names and […]



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Lolita Bed for sexually active pre-teens!

LONDON (Reuters) – A chain of retail stores in Britain has withdrawn the sale of beds named Lolita and designed for six-year-old girls after furious parents pointed out that the name was synonymous with sexually active pre-teens. Woolworths said staff who administer the web site selling the beds were not aware of the connection. In […]



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Itchy New Head Scratchers

Here are the latest Head Scratcher inductees into our Name Shame Hall of Fame. Each name violates one or more rules of good naming and is hard to spell, pronounce, remember, meaningless or just doggone annoying. IN A CATEGORY ALL ITS OWN: Doggie DiaperPoochie PantsTinkle TrousersPeepersBitch Britches RANDOM NAMES: Quantum of Solace (The next James […]



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Bad Names That Make Us Insane

Here are the first 2008 inductees into the Eat My Words Name Shame Hall of Fame™, including some repeat offenders. Each name is eligible to win our #1 Head Scratcher™ award at the end of the year. Thanks to all of you who sent in suggestions. Keep them coming and we’ll post more soon. (Send […]



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Submit your most irksome Head Scratcher™ for the Name Shame Hall of Fame™

What can you do when a product or company name makes you cringe, scratch your head, roll you eyes, or queasy? Submit it to the Name Shame Hall of Fame™, the official list of “bad names” compiled by Eat My Words. Name will be posted here weekly and we’ll vote for the #1 Head Scratcher […]



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Newly Minted Tagline for Chocolatemint Water

We’re huge fans of Metromint, so we were thrilled when they tapped Eat My Words to create a multi-purpose tagline for their new Chocolatemint water. But how would it taste? (Considering some people think Metromint tastes like mouthwash, we weren’t sure what to expect.) Luckily, Alexandra was immediately hooked. It’s simply magical, which is what […]



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Ghana: Heaven for Namers

Before I went to Ghana, I had read that I could expect to see the country’s passion for Jesus reflected in the names of their businesses, but I didn’t expect 75% of shop names to have some kind of religious reference. Some of the more unusual names included included Blood of Christ Restaurant, Holy Canteen, […]



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Where's a McDonald's when you need one?

Some of the more interesting food names in Ghana…



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Back from Ghana with a new name: Borley Atiaku

Little did I know when we booked our trip to Ghana and requested to take part in an African naming ceremony ($125 per person), that it would be a serious all-day affair that the entire village showed up for! We were adopted into the Royal Borketey Larweh family of the Ga tribe. My Ga name […]



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The secret to pearly whites

We think Pray would make a great name for a home pregnancy test, but in Ghana, it’s a brand of toothpaste. I picked up a tube and have it at the office if you want to come by and see that it is indeed for real. Ghanaian’s do have incredibly white teeth, but their secret […]



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FrightAll Wacky Package Flashback

This sign in Ghana for frightfully named Frytol cooking oil reminded me of Wacky Packages, the collectable 70s trading cards featuring parodies of consumer products.



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Ghana be closed during the holidays.

Alexandra is off to Ghana to adopt a baby monkey, bang some tribal drums, and eat every meal with her hands. The whole Eat My Words crew is taking off to recharge our batteries so we can start 2008 with a bang. We’ll be back the week of January 5th, 2008. Thanks to all of […]



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"Need a good domain name, must be cheap, can't be lame."

Silcon Valley’s dishy tech gossip rag, Valleywag, turned us on to this hysterical Web 2.0 satire video, “Here Comes Another Bubble,” by the Richter Scales, sung to the tune of Bill Joel’s “We Didn’t Start the Fire.” I promise you will laugh out loud and watch it more than once.



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I'd Like to Buy a Vowel, Part II

SPQR San Francisco’s newest 4-letter word is SPQR, a trendy restaurant, which gets gushing reviews for food, but like TCHO (see below), falls dreadfully short in the vowel department. SPQR is a little too much like SPOR. Eat My Words wouldn’t go near the word “spor” for one of our clients. It’s not something we […]



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I'd Like To Buy a Vowel

I don’t know about you, but I like to be able to pronounce the things I put in my mouth. (You know, that whole “eat my words” thing.) And if two consumer product namers can’t pronounce a $4 chocolate bar named T-C-H-O, that spells T-R-O-U-B-L-E. Designer chocolate begs for a hip name. The product is […]



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Are you talented enough to be an Eat My Words naming superstar?

We’re always looking for fresh talent, so if you think you have the mojo to be a rockstar Eat My Words namer, send us your top 20 name ideas for a cool new consumer product: a sleek external hard-drive that stores an enormous amount of data. Before you take the test, please get familiar with […]



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A name that's generating a lot of buzz…

Eat My Words loves to name consumer electronics but unfortunately we can’t take credit for naming OhMiBod or any of their buzz-worthy “Acsexcesories.” “Simply plug OhMiBod into your iPod® or any music player and it automatically vibrates to the rhythm and intensity of the music. Let your body feel the vibrations as you get down […]



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Dizzywood – a new spin on invented website names

We’re not usually fans of invented website names, but when Rocket Paper Scissors asked Eat My Words to name their new virtual world, we jumped at the chance to make up a fun word. Like the website, the name had to inspire a sense of imagination, discovery, exploration, and most of all, fun. (The client’s […]



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How to avoid an invented name trainwreck.

Names should make people smile instead of scratch their head. Especially invented names, which are often mangled gobbldygook. Start-ups and old-school naming firms fall in love with invented names for three reasons: 1) They sail through trademarking; 2) the domain names are always available; 3) they want the ego boost of coining a word. It’s […]



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Meet Heidi, our newest addition.

You may have met the our new office manager Heidi Paul at the blowout Fallapalooza party or had the pleasure of talking to her when you called the Eat My Words idea kitchen. From fielding phone calls, to planning our parties, to chasing down checks, to cataloging the extensive Eat My Words art collection, Heidi […]



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Introducing Neato, the home cleaning robot (and household word)

For months we’ve been waiting to officially let this name out of the vacuum cleaner bag… Eat My Words is pleased to announce, Neato – a sexy little home cleaning robot from Neato Robotics, formerly known as Home Robots. The word “Neato” is fun and playful. The word “Robotics” is serious and sci-fi. They balance […]



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Fallapalooza Party Photos

Fallapalooza was a huge smash and we had a full house of clients and colleagues. Guests dined on everything from mini crab cakes to mini cheesecakes. Specialty cocktails included Fall Down Drunk, Leaf Blower, and October SKYY. Here are some of the party photos. More (with captions) in the official Fallapalooza Photo Album.



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