When Eat My Words’ founder, brand name expert Alexandra Watkins, was approached by a well-respected publisher to write a how-to book on naming, she was flattered but hesitant. Why would she dare give away her secret sauce? But something inspired her to do it. Not the advance Berret-Koehler offered her. It was a Picasso quote… “The meaning of life is to find your gift. The purpose of life is to give it away.”
What You WILL Find In the Book:
- Up-to-date naming advice, like making sure your name will be recognized by Siri and voice recognition software
- Tell-all stories about naming triumphs and train wrecks
- Dozens of eye-opening name examples – the good, the bad, and the “so bad we gave them an award”
- Alexandra’s proven brainstorming techniques and top secret resources for ideas
- Everything you need to know to create and evaluate brand names like a pro
What You WON’T Find In the Book:
- Dry professorial speak
- Linguistic mumbo jumbo, praise for dead languages, and anything that sounds even remotely scientific
- Branding jargon
- The etymology of famous brand names like Kodak and Nabisco. (Sure those stories are interesting, but this is a modern how-to guide, not a history book.)
- The woeful tale of the Chevy Nova translation debacle, which FYI is total bunk
Whether you are a first-time business owner, serial entrepreneur, or corporate marketing executive, you will gain tremendous knowledge and creative inspiration from this highly entertaining, engaging and enlightening book.
– Dan Heath, co-author of the New York Times bestsellers Made to Stick, Switch, and Decisive
– Michael Webber, Dean of the School of Management, University of San Francisco.
– Jeff Bullas, Blogger, Strategist & Speaker, Forbes Top 50 Social Media Power Influencer 2013, Huffington Post Top 100 Business Twitter Accounts
– S. Christian Wheeler, Professor of Marketing, Stanford Graduate School of Business
– Tony Hsieh, New York Times bestselling author of “Delivering Happiness” and CEO of Zappos.com, Inc.
– Charlene Li, Founder of Altimeter Group, Author of “Open Leadership” and Co-author of “Groundswell”
a fun read with lots of practical advice."
– Patricia Roller, Angel investor and former Co-CEO of Frog Design
– Dale J. Stephens, Founder, UnCollege, author of “Hacking Your Education: Ditch the Lectures, Save Tens of Thousands, and Learn More Than Your Peers Ever Will”
– Pat Hanlon, Founder & CEO, Thinktopia, Author, Primal Branding
– Nell Merlino, Founder and President, Count Me In for Women’s Economic Independence
Creator, Take Our Daughters to Works Day
– Matt Ruby, Founder & CEO, Vooza
– Chip Conley, Founder, Joie de Vivre Hospitality