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	<title>Eat My Words &#187; About Eat My Words</title>
	<atom:link href="http://eatmywords.com/category/blog/about-eat-my-words/feed/" rel="self" type="application/rss+xml" />
	<link>http://eatmywords.com</link>
	<description>Product Naming and Brand Names That Don&#039;t Suck</description>
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		<title>Crib Notes</title>
		<link>http://eatmywords.com/crib-notes/</link>
		<comments>http://eatmywords.com/crib-notes/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 20:14:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[*Our Latest Work]]></category>
		<category><![CDATA[About Eat My Words]]></category>
		<category><![CDATA[After Hours]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Hot Dish]]></category>
		<category><![CDATA[Speaking Engagements]]></category>

		<guid isPermaLink="false">http://eatmywords.com/?p=4363</guid>
		<description><![CDATA[We have been busy cooking up names for everything from caveman food to church software to consumer electronics. Our clients are choosing some fantastic names and having tremendous success in trademarking. We&#8217;ll let you know as soon as we can take them out of the Easy Bake Oven. Our superstar namer Gina (not to be [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://stage.eatmywords.com/wp-content/uploads/2011/09/Graydon.jpg"><img class="alignleft size-thumbnail wp-image-4365" title="Graydon" src="http://stage.eatmywords.com/wp-content/uploads/2011/09/Graydon-150x150.jpg" alt="" width="164" height="164" /></a><a href="http://stage.eatmywords.com/wp-content/uploads/2011/09/metroloft.jpg"><img class="alignleft size-thumbnail wp-image-4364" title="metroloft" src="http://stage.eatmywords.com/wp-content/uploads/2011/09/metroloft-150x150.jpg" alt="" width="166" height="166" /></a>We  have been busy cooking up names for everything from caveman food to  church software to consumer electronics. Our clients are choosing some  fantastic names and having tremendous success in trademarking. We&#8217;ll let  you know as soon as we can take them out of the Easy Bake Oven. Our  superstar namer <a rel="nofollow" href="http://eatmywords.us2.list-manage1.com/track/click?u=cc09a6fb400f701f5e3294d27&amp;id=ea13fd1bdb&amp;e=725c09e07a" target="_blank">Gina</a> (not to be confused with <a rel="nofollow" href="http://eatmywords.us2.list-manage1.com/track/click?u=cc09a6fb400f701f5e3294d27&amp;id=85cd86e2b3&amp;e=725c09e07a" target="_blank">Rena</a>, below), just had the ultimate creative challenge &#8211; naming her new baby.  Congrats to Gina and Jeff on the birth of Graydon Peressni Clarke, born  9/22/11. Outside  the office, I&#8217;ve been doing a lot of public speaking, including  engagements at the Chamber of Commerce and Rocket Space. If you belong  to a group that might enjoy my entertaining presentation, &#8220;<a rel="nofollow" href="http://eatmywords.us2.list-manage.com/track/click?u=cc09a6fb400f701f5e3294d27&amp;id=7a326a5b32&amp;e=725c09e07a" target="_blank">How to Create Brand Names with Buzz</a>,&#8221;  please let me know. Finally, I rented our former digs to some colorful  tenants and have completely transformed the loft from the Eat My Words  office into the pimped out &#8220;Candyland Crib.&#8221; Before we moved, I rented  it out for a few hours to Swaggaville Entertainment to shoot rapper  Metro P&#8217;s new video. Of course I spent the entire $1000 rental fee on  bling.</p>
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		<title>Swing by our new digs at Embarcadero Four</title>
		<link>http://eatmywords.com/swing-digs-embarcadero/</link>
		<comments>http://eatmywords.com/swing-digs-embarcadero/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 19:51:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Eat My Words]]></category>
		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://eatmywords.com/?p=4333</guid>
		<description><![CDATA[We&#8217;re all moved in to our new stylin&#8217; space on the 14th floor of Embarcadero 4, across the street from the Ferry Building. Please note our new addy: 4 Embarcadero Center, Suite 1400, SF CA 94111. Phone # is the same: Office: 415-552-7741. We brought a lot of our funky furnishings from our old space, [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re all moved in to our new stylin&#8217; space on the 14th floor of Embarcadero 4, across the street from the Ferry Building. Please note our new addy: <strong>4 Embarcadero Center, Suite 1400, SF CA 94111</strong>. Phone # is the same: <strong>Office: 415-552-7741. </strong>We brought a lot of our funky furnishings from our old space, including the stuffed animal sofa and Moon Rocket. We love being in the hotbed of San Francisco business, exploring endless new places to eat, watching daredevil zipliners fly through the air, and of course being walking distance to our downtown clients like <a href="http://eatmywords.us2.list-manage.com/track/click?u=cc09a6fb400f701f5e3294d27&amp;id=d2e9334e42&amp;e=725c09e07a" rel="nofollow" target="_blank">Riverbed Technology</a>, <a href="http://eatmywords.us2.list-manage1.com/track/click?u=cc09a6fb400f701f5e3294d27&amp;id=ac222eae10&amp;e=725c09e07a" rel="nofollow" target="_blank">Orrick</a>, <a href="http://eatmywords.us2.list-manage.com/track/click?u=cc09a6fb400f701f5e3294d27&amp;id=f81e1b2830&amp;e=725c09e07a" rel="nofollow" target="_blank">Del Monte</a>, and <a href="http://eatmywords.us2.list-manage.com/track/click?u=cc09a6fb400f701f5e3294d27&amp;id=5154277c35&amp;e=725c09e07a" rel="nofollow" target="_blank">Hotel Vitale</a>. A nice surprise was discovering that we have a bird&#8217;s eye view of the beautiful flocks of green parrots who swoop down from Telegraph Hill every afternoon to nest in the treetops below. Speaking of flying, The Blue Angels are in town next week and we expect to see them whizzing by our windows. Let us know if you&#8217;re in the neighborhood and want to fly by, too. We&#8217;re easily accessible by BART, Muni, streetcar, bus, car, bike, rollerskates, ferry, speedboat, rocketship and helicopter.</p>
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		<title>Whose name will be revealed as the worst of 2010?</title>
		<link>http://eatmywords.com/headscratcher-tease/</link>
		<comments>http://eatmywords.com/headscratcher-tease/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 03:54:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Eat My Words]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Head Scratchers]]></category>
		<category><![CDATA[Name Contests]]></category>

		<guid isPermaLink="false">http://eatmywords.com/?p=3611</guid>
		<description><![CDATA[We are getting ready to announce the worst brand name of 2010 &#8211; the winner of the Eat My Words&#8217; annual Head Scratcher of the year showdown&#8230; stay tuned here for the big announcement later this week&#8230;]]></description>
			<content:encoded><![CDATA[<p><a href="http://stage.eatmywords.com/wp-content/uploads/2011/02/BagonHead.jpg"><img class="alignleft size-medium wp-image-3612" title="BagonHead" src="http://stage.eatmywords.com/wp-content/uploads/2011/02/BagonHead-200x300.jpg" alt="" width="200" height="300" /></a>We are getting ready to announce the worst brand name of 2010 &#8211; the winner of the Eat My Words&#8217; annual Head Scratcher of the year showdown&#8230; stay tuned here for the big announcement later this week&#8230;</p>
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		<title>Do you guys sell kitchen sinks?</title>
		<link>http://eatmywords.com/guys-sell-kitchen-sinks/</link>
		<comments>http://eatmywords.com/guys-sell-kitchen-sinks/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 23:58:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Eat My Words]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Misc]]></category>

		<guid isPermaLink="false">http://eatmywords.com/?p=3529</guid>
		<description><![CDATA[It&#8217;s bad enough that we get cupcake orders for a Toronto bakery named Eat My Words (dot org), but these kind of emails, which I get on a regular basis, really take the cake: Subject: Order I will like to know if you do carry kitchen sinks. Get back to me with the types and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://stage.eatmywords.com/wp-content/uploads/2011/01/sink.jpg"><img class="alignleft size-medium wp-image-3530" title="sink" src="http://stage.eatmywords.com/wp-content/uploads/2011/01/sink-300x300.jpg" alt="" width="300" height="300" /></a>It&#8217;s bad enough that we get cupcake orders for a Toronto bakery named Eat My Words (dot org), but these kind of emails, which I get on a regular basis, really take the cake:</p>
<p><span style="color: #800080;">Subject: Order<br />
I will like to know if you do carry kitchen sinks. Get back to me with the types and pricing for that if you have them in stock for sale. Advice if you accept credit card payment</span></p>
<p>Dude, our blog is named The Kitchen Sink but we don&#8217;t sell them. Try Home Depot.</p>
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		<title>How to Make Money with a Fun Business Name</title>
		<link>http://eatmywords.com/how-to-make-money-with-a-fun-business-name/</link>
		<comments>http://eatmywords.com/how-to-make-money-with-a-fun-business-name/#comments</comments>
		<pubDate>Sat, 11 Dec 2010 00:13:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Eat My Words]]></category>
		<category><![CDATA[All Tips on Naming]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[DIY Naming]]></category>
		<category><![CDATA[I Have a Bean]]></category>
		<category><![CDATA[Monetizing Names]]></category>
		<category><![CDATA[Spoon Me]]></category>

		<guid isPermaLink="false">http://eatmywords.com/?p=2844</guid>
		<description><![CDATA[Can you imagine if your customers paid you to advertise your brand all over town? Or if people who didn’t even patronize your business wanted to buy a t-shirt with your brand name on it just because it was so much fun. Any business can generate extra revenue simply by having a fun name that [...]]]></description>
			<content:encoded><![CDATA[<p>Can you imagine if your customers <em>paid you</em> to advertise your brand all over town? Or if people who didn’t even patronize your business wanted to buy a t-shirt with your brand name on it just because it was so much fun. Any business can generate extra revenue simply by having a fun name that you can slap on product and sell. That’s what we call monetizing a name. The good news is it doesn’t matter what your business is or even if you have a retail location because customers from all over the world can order your branded merchandise online. Here’s how some of our Eat My Words&#8217; clients are doing it:</p>
<p><strong>Spoon Me. </strong>What started as a simple frozen yogurt shop in Salt Lake City, Utah is now an international franchise who makes cold, hard cash selling everything from bumper-stickers to booty shorts, which feature fun phrases like “Shut Up and Spoon Me,” and “If You’re Driving This Close, You Might As Well Spoon Me.” The merchandise is sold in stores and online and has even been featured on “The Real World” on MTV. (If the client had gone with their original name idea, Zenyo, how many t-shirts would they have sold?)</p>
<p><strong>I Have a Bean.</strong> A socially responsible gourmet coffee company in Wheaton, Illinois is enjoying the perks of extra income from the sale of stylish “I Have a Bean,” coffee mugs and t-shirts. They’ve extended the brand with racy t-shirt slogans like, “Drink It Naked.” (We’re still waiting for them to sell a t-shirt with our suggested slogan, “Once you go black…”)</p>
<p><strong>Stuff a Sock In It.</strong> This chain of Tennessee Laundromats wanted a name that would appeal to the college-student customers. They are cleaning up with cheeky laundry bags and t-shirts that sport their fun name and logo.</p>
<p><strong>Hand Job.</strong> This sassy neighborhood nail spa in San Francisco’s Castro district is making money hand over fist selling lotions, potions and t-shirts with the name on it. And they are enjoying lots of free exposure from the thousands of people who walk by the store and take a photo of the sign.</p>
<p>To come up with a fun business name, look online for lists of puns, catch phrases and idioms. Try substituting one word for another, e.g. “I Have a Bean,” instead of “I Have a Dream.” Play around with words common to your business, e.g. if you have a pet store, ideate around words like, fetch, bone, scratch, paw, fur, etc. A great place to start is <a href="http://www.onelook.com/">www.onelook.com</a>. Have fun and let me know what you come up with!</p>
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		<title>Introducing Hand Job, a cheeky new nail salon in the Castro</title>
		<link>http://eatmywords.com/introducing-hand-job-a-cheeky-new-nail-salon-in-the-castro/</link>
		<comments>http://eatmywords.com/introducing-hand-job-a-cheeky-new-nail-salon-in-the-castro/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 15:29:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Eat My Words]]></category>
		<category><![CDATA[Best Names & Taglines]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Clever Names]]></category>
		<category><![CDATA[Funny Names]]></category>

		<guid isPermaLink="false">http://rawlsbonusandreviews.com/eatmywords/?p=929</guid>
		<description><![CDATA[Introducing Hand Job, a cheeky new nail salon that&#8217;s smack in the heart of San Francisco&#8217;s gay mecca, the Castro. Like our other &#8220;risque&#8221; brand name, Spoon Me frozen yogurt, Hand Job has tremendous potential to be monetized through the sale of lotions, potions, polish, t-shirts, totes, and anything else you can slap the logo [...]]]></description>
			<content:encoded><![CDATA[<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_BuNgBZOljw0/StH8Flh3g1I/AAAAAAAAA68/Rkv-JGoNym0/s1600-h/handjob.gif"><img style="cursor: pointer; width: 400px; height: 400px;" src="http://1.bp.blogspot.com/_BuNgBZOljw0/StH8Flh3g1I/AAAAAAAAA68/Rkv-JGoNym0/s400/handjob.gif" alt="" id="BLOGGER_PHOTO_ID_5391367401842901842" border="0" /></a></p>
<p><span style="font-weight: bold;">Introducing Hand Job, a cheeky new nail salon that&#8217;s smack <span style="color: rgb(255, 102, 51);">in the heart of San Francisco&#8217;s gay mecca, the Castro.</span></span> Like our other &#8220;risque&#8221; brand name, <a href="http://www.spoonme.com/">Spoon Me</a> frozen yogurt, <span style="font-weight: bold;">Hand Job</span> has tremendous potential to be monetized through the sale of lotions, potions, polish, t-shirts, totes, and anything else you can slap the logo on and ring up at the register. The jaw-dropping tourists on Castro Street are scooping it up. (Trust me, they do not sell Hand Job tea towels at the Mall of America.) Special thanks to John Luckett for designing a logo that&#8217;s playful yet sophisticated and lets the name speak for itself. We love the bold red color, which will make for sleek and sexy holiday and Valentine gifts.</p>
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		<title>How about renaming it Brad Pit Bull?</title>
		<link>http://eatmywords.com/how-about-renaming-it-brad-pit-bull/</link>
		<comments>http://eatmywords.com/how-about-renaming-it-brad-pit-bull/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 13:47:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Eat My Words]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Hot Dish]]></category>
		<category><![CDATA[Our Newest Clients]]></category>

		<guid isPermaLink="false">http://rawlsbonusandreviews.com/eatmywords/?p=926</guid>
		<description><![CDATA[Recently we were tapped to work on a highly controversial project&#8230; to rebrand America&#8217;s most demonized breed of canine, the Pit Bull. All of us here at Eat My Words are dyed-in-the-sheep wool animal lovers with many dogs, cats, goats, chickens, Chia pets, Pet Rocks, and one very angry goose sharing their lives with us. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://1.bp.blogspot.com/_BuNgBZOljw0/StHhqB2RWVI/AAAAAAAAAvE/otOjIB67Dvg/s1600-h/%7Edog1.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5391338341106014546" style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px; height: 320px;" src="http://1.bp.blogspot.com/_BuNgBZOljw0/StHhqB2RWVI/AAAAAAAAAvE/otOjIB67Dvg/s320/%7Edog1.jpg" border="0" alt="" /></a>Recently we were tapped to work on a highly controversial project&#8230; to<em><strong> rebrand<span style="font-style: italic;"><span style="font-weight: bold;"> </span></span></strong></em><strong><em>America&#8217;s most demonized breed of canine, the Pit Bull.<br />
</em></strong></p>
<p>All of us here at <strong><a href="http://www.eatmywords.com/"><span style="color: #ff7f00;">Eat My Words</span></a> </strong> are dyed-in-the-sheep wool animal lovers with many <strong><a href="http://eatmywords.com/hula.html"><span style="color: #ff7f00;">dogs</span></a></strong>, cats, goats, chickens, Chia pets, Pet Rocks, and one very angry goose sharing their lives with us.  (Not in a one-bedroom apartment, thank goodness.) Therefore, we are predisposed to love our furry and feathered friends.</p>
<p>However, we admit to buying into some of the myths and misstatements about the Pit Bull and committed ourselves to get educated about this proud beast, which was once known as &#8220;America&#8217;s family pet.&#8221;</p>
<p><a href="http://4.bp.blogspot.com/_BuNgBZOljw0/StHhf0uNdoI/AAAAAAAAAu8/x_lh90_YcP8/s1600-h/%7Edog2.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5391338165783852674" style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 174px; height: 200px;" src="http://4.bp.blogspot.com/_BuNgBZOljw0/StHhf0uNdoI/AAAAAAAAAu8/x_lh90_YcP8/s200/%7Edog2.jpg" border="0" alt="" /></a>Our preliminary research has resulted in the following positive findings:</p>
<ul>
<li>Petey (a  Pit Bull) ran with The Little Rascals and they all lived to adulthood.</li>
</ul>
<ul>
<li>Jessica Biel and Jessica Alba both own Pit Bulls, and they are hot so whatever they like we like.</li>
</ul>
<ul>
<li>There was a Pit Bull named Grunt in the movie &#8220;Flashdance&#8221;. The story is that not only was Grunt a wonderful dog, but is widely considered to be a better actor than Jennifer Beals</li>
</ul>
<ul>
<li>Cesar Millan <a href="http://www.cesarmillaninc.com/features/factspitbulls.php">says they are OK</a> and he is the Dog Whisperer.  We don&#8217;t know what the hell whispering to a dog does, but Cesar has his own show and nice teeth.</li>
</ul>
<ul>
<li>Contrary to popular belief, Pit Bulls do not have a &#8220;locking jaw&#8221; mechanism.  The same cannot be said for <strong><a href="http://www.imnotobsessed.com/2008/09/05/rumer-willis-hates-her-jaw"><span style="color: #ff7f00;">Rumer Willis</span></a></strong>.</li>
</ul>
<ul>
<li><a href="http://www.pitbullregistry.com/unwaranted%20negative%20stigma.htm">The Pit Bull Registry</a> claims you are more four times more likely to be killed by a cow than a Pit Bull.  Two questions.  1) who keeps track of bovine related deaths 2) how embarrassing would it be to be killed by a cow?  How about a &#8220;<a href="http://www.anorak.co.uk/politicians/212665.html"><span style="color: #0000ff;">roaring cow</span></a>&#8220;?</li>
</ul>
<p>All kidding aside, we have learned a lot of positive things about Pit Bulls and have changed our views. Pit Bulls have only gotten a bad rap because of their association with dog fighting and popularity with MTV gangstas. The good news is that the gangsta thugs we have spotted lately in the hood are all sporting itty bitty Chihuahuas ala Paris Hilton.</p>
<p>Like the breed, the new names need to be friendly and approachable. Our 5 favorite new names so far:</p>
<p><strong><span style="color: #ff0000; font-family: Georgia;">Rockwell Terrier </span></strong><br />
(ala Norman Rockwell)</p>
<p><strong><span style="color: #ff0000; font-family: Georgia;">American Spirit Terrier </span></strong><br />
(Americana, sounds like a top breed)</p>
<p><strong></strong><strong><span style="color: #ff0000; font-family: Georgia;">Emperor Terrier </span></strong> <strong> </strong><br />
(a Pit Bull type dog was given to a Chinese emperor)<br />
<strong><br />
<span style="color: #ff0000; font-family: Georgia;">Gettysburg Terrier </span></strong><br />
(Americana)<br />
<strong><br />
<span style="color: #ff0000; font-family: Georgia;">Relay Terrier </span></strong><br />
(they exceed in flyball which involves relays)</p>
<p>We&#8217;ll keep you posted&#8230;</p>
<p>&#8212;&#8212;&#8212;-</p>
<p>*Pit Bull is not a breed but a description of several dogs with similar characteristics including the  <a title="American Pit Bull Terrier" href="http://en.wikipedia.org/wiki/American_Pit_Bull_Terrier">American Pit Bull Terrier</a>, <a title="American Staffordshire Terrier" href="http://en.wikipedia.org/wiki/American_Staffordshire_Terrier">American Staffordshire Terrier</a>, <a title="Staffordshire Bull Terrier" href="http://en.wikipedia.org/wiki/Staffordshire_Bull_Terrier">Staffordshire Bull Terrier</a> and <strong><a href="http://www.timesonline.co.uk/tol/news/world/us_and_americas/us_elections/article4690544.ece"><span style="color: #ff7f00;">Sarah Palin</span></a></strong>.</p>
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		<title>What do you call &quot;Yelp for pet owners?:</title>
		<link>http://eatmywords.com/what-do-you-call-yelp-for-pet-owners/</link>
		<comments>http://eatmywords.com/what-do-you-call-yelp-for-pet-owners/#comments</comments>
		<pubDate>Fri, 01 May 2009 05:42:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Eat My Words]]></category>
		<category><![CDATA[Best Names & Taglines]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Clever Names]]></category>

		<guid isPermaLink="false">http://rawlsbonusandreviews.com/eatmywords/?p=919</guid>
		<description><![CDATA[Doggone it, &#8220;Yelp&#8221; would be the perfect name, but it was taken. So we came up with Breed Trust (and got www.breedtrust.com on GoDaddy for $9.95). When you see the Breed Trust decal in a window of a pet service provider or on their website, you know that it is a business you can trust [...]]]></description>
			<content:encoded><![CDATA[<p>Doggone it, &#8220;Yelp&#8221; would be the perfect name, but it was taken. So we came up with Breed Trust (and got www.breedtrust.com on GoDaddy for $9.95). When you see the Breed Trust decal in a window of a pet service provider or on their website, you know that it is a business you can trust because, as our taglines says, it&#8217;s Owner Recommended. Pet Approved. In addition to user ratings and reviews of local pet businesses, the Breed Trust website will include info on dog and cat breeds, pet travel, and the &#8220;Gossip Hound News Browser,&#8221; featuring pet news (yes, you can lap up more about Bo!), user reviews of pet-themed books, movies, and TV shows (e.g. I Love Lassie), pet care advice, and of course an online pet store, because pets don&#8217;t drive. We&#8217;ll yap about it when it launches, but if you want to be the first to know, sign up <a href="http://www.breedtrust.com/">here</a>.</p>
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		<title>More client love for Eat My Words</title>
		<link>http://eatmywords.com/more-client-love-for-eat-my-words/</link>
		<comments>http://eatmywords.com/more-client-love-for-eat-my-words/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 19:33:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Eat My Words]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Client Testimonials]]></category>
		<category><![CDATA[Monetizing Names]]></category>

		<guid isPermaLink="false">http://rawlsbonusandreviews.com/eatmywords/?p=897</guid>
		<description><![CDATA[We recently renamed a coffee company with what is our most merchandisable name since Spoon Me. We can&#8217;t let the name out of the bean bag yet, but in the meantime, here&#8217;s a gushing testimonial from the client, Pete&#8230;As a startup company, it was important for the Second Chance Coffee Company to find a professional [...]]]></description>
			<content:encoded><![CDATA[<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_BuNgBZOljw0/StDUBZK5vdI/AAAAAAAAApk/sv72c0S_mFQ/s1600-h/luv.jpg"><img style="cursor: pointer; width: 300px; height: 291px;" src="http://1.bp.blogspot.com/_BuNgBZOljw0/StDUBZK5vdI/AAAAAAAAApk/sv72c0S_mFQ/s400/luv.jpg" alt="" id="BLOGGER_PHOTO_ID_5391041874364054994" border="0" /></a><br /><span style="font-style: italic;">We recently renamed a coffee company with what is our most merchandisable name since Spoon Me. We can&#8217;t let the name out of the bean bag yet, but in the meantime, here&#8217;s a gushing testimonial from the client, Pete&#8230;<br /></span><br /><span style="color: rgb(0, 127, 127);font-family:Georgia;" >As a startup company, it was important for the Second Chance Coffee Company to find a professional naming company that was as creative, energetic and focused on providing real value, as we are passionate about our business and mission. We have the right company name but &#8220;Second Chance&#8221; does not work so well for a coffee product that is roasted and delivered fresh the same day!</span><span style="color: rgb(0, 127, 127);font-family:Georgia;" ><br /></span><span style="color: rgb(0, 127, 127);font-family:Georgia;" >When our research turned up Eat My Words as a naming company that serves up &#8220;fresh names &amp; taglines to go&#8221; we were interested. A little digging into the EMW website made it clear that this was no ordinary naming firm. This website, unlike a bunch of others, was clear and understandable, with none of the marketing mumbo jumbo we&#8217;d been wading through elsewhere. The simply powerful &#8220;Smile and Scratch Test&#8221; prompted us to give Alexandra a call. By the end of the conversation, it was clear that her fresh and engaging approach to naming was what we were looking for. Alexandra&#8217;s enthusiasm, passion and track record convinced us that we had found the right solution to our naming conundrum, and the execution of the project has proven that we were correct.</span><span style="color: rgb(0, 127, 127);font-family:Georgia;" ><br /></span><span style="color: rgb(0, 127, 127);font-family:Georgia;" >&#8220;Good Value&#8221; is an understatement. Eat My Words has been very creative, energetic, and professional in every aspect of our project. I would not hesitate to hire EMW and Alexandra again.</span><span style="color: rgb(0, 127, 127);font-family:Georgia;" ><br /></span><span style="color: rgb(0, 127, 127);font-family:Georgia;" >Pete Leonard</span>&#8212;&#8211;
<p><span style="font-style: italic;">Keep an eye on our blog to find out what we named &#8220;Pete&#8217;s coffee.&#8221;</span></p>
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		<title>Announcing the worst name of 2008</title>
		<link>http://eatmywords.com/announcing-the-worst-name-of-2008/</link>
		<comments>http://eatmywords.com/announcing-the-worst-name-of-2008/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 18:22:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[About Eat My Words]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Head Scratchers]]></category>
		<category><![CDATA[Hot Dish]]></category>
		<category><![CDATA[Naming Mistakes]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://rawlsbonusandreviews.com/eatmywords/?p=893</guid>
		<description><![CDATA[What happens when software engineers drink and play Scrabble?Thanks to all of you who voted in the 2008 Head Scratcher &#8220;worst name of the year&#8221; contest. This cheeky annual award, created by naming firm Eat My Words (that would be us), is inspired by our no-brainer philosophy, &#8220;A name should make you smile, instead of [...]]]></description>
			<content:encoded><![CDATA[<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_BuNgBZOljw0/StDOyCYrtzI/AAAAAAAAAo8/u4MNsWFC5eY/s1600-h/T.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 214px; height: 320px;" src="http://2.bp.blogspot.com/_BuNgBZOljw0/StDOyCYrtzI/AAAAAAAAAo8/u4MNsWFC5eY/s320/T.jpg" alt="" id="BLOGGER_PHOTO_ID_5391036112991663922" border="0" /></a><span style=";font-family:georgia;font-size:16px;"  ><span style="font-weight: bold;"><span style="color: rgb(255, 0, 0);">What happens when software engineers drink and play Scrabble?</span></span></span><span>Thanks to all of you who voted in the </span><span style="font-weight: bold;"><span>2008 Head Scratcher &#8220;worst name of the year&#8221; contest.</span></span><span> This cheeky annual award, created by naming firm </span><a href="http://www.eatmywords.com/"><span>Eat My Words</span></a><span><span> </span></span><span>(that would be </span><span style="font-style: italic;"><span>us</span></span><span>), is inspired by our no-brainer philosophy, &#8220;A name should make you smile, instead of scratch your head.&#8221; Contenders are judged on their &#8220;ick factor&#8221; and ability to pass the Eat My Words </span><a href="http://www.eatmywords.com/home_smilescratchtest.html"><span>SMILE &amp; SCRATCH Test</span></a><span>, which has been featured in Wall Street Journal, a fact that we like to mention as often as possible.</p>
<p></span><span style="font-size:15px;"><span style="font-weight: bold;"><span>Drumroll please&#8230;</p>
<p></span></span></span><span><span><span style="float: left;"><img alt="E1234118741" class="at-xid-6a00d834c99c6069e2011278d590f928a4 " src="http://eatmywords.typepad.com/.a/6a00d834c99c6069e2011278d590f928a4-500wi" style="margin: 0px 5px 5px 0px;" /></span>  </span></span>The name that chalked up the most votes was a new &#8220;financial literacy&#8221; site for children out of Oklahoma named <span style="color: rgb(192, 0, 0); font-weight: bold;"><span>Shryk</span></span><span>. A name that made us shriek.<span>  </span><br /></span><span></p>
<p>The tacky pink trophy was ready to be engraved and then&#8230;</span><span style="font-weight: bold;"><br /></span><span style="font-weight: bold;"><span><span style="font-weight: normal;"><span style="float: left;"><span style="color: rgb(0, 0, 0); font-weight: bold;">Another drumroll please&#8230;</span></span></span></span></span><span>We were tipped off that </span><span style="font-weight: bold; color: rgb(192, 0, 0);"><span>Shryk</span></span><span> renamed themselves with an even worse name: </span><span style="color: rgb(255, 0, 0);"><span style="font-weight: bold;"><span>iThryv</span></span></span><span>. </span><span><br /></span><span><span><span style="float: left;"><img alt="E1234072834" class="at-xid-6a00d834c99c6069e2011278d5912a28a4 " src="http://eatmywords.typepad.com/.a/6a00d834c99c6069e2011278d5912a28a4-500wi" style="margin: 0px 5px 5px 0px;" /></span>  </span>Whaaaaaat? Did one of their software engineers say, &#8220;Hey, we need a name with vowels so let&#8217;s get drunk and play Scrabble again&#8221;? (Why not iShryk?) The website explains it all by saying &#8220;Shryk changed the name of the corporation to iThryv in an effort to dispel any confusion related to the name of the company versus the name of the product. Now, when someone mentions </span><span style="color: rgb(255, 0, 0); font-weight: bold;"><span>iThryv</span></span><span> &#8212; you know they are talking about financial literacy.&#8221; HELLO! What about regular literacy?! The name iThryv is so severely spelling-challenged that an entire generation of children are not going to know that the word &#8220;thrive&#8221; is spelled with vowels. Isn&#8217;t it already tragic enough that &#8220;No Child Left Behind&#8221; didn&#8217;t work and kids don&#8217;t know how to spell &#8220;flicker&#8221; or &#8220;delicious&#8221;? And sorry </span><span style="color: rgb(255, 0, 0); font-weight: bold;"><span>iThryv</span></span><span>, the &#8220;i&#8221; doesn&#8217;t buy you a vowel. Beginning your company name with an &#8220;i or an &#8220;e&#8221; is so 1998. Just like iStockPhoto and eHarmony, the name </span><span style="color: rgb(255, 0, 0); font-weight: bold;"><span>iThryv</span></span><span> screams, &#8220;WE&#8217;RE ON THE INTERNET!&#8221; Yeah, everyone is. If </span><span style="color: rgb(255, 0, 0); font-weight: bold;"><span>iThryv</span></span><span> is still &#8220;thryving&#8221; 20 years from now, the name will sound even more ridiculous than it does today.</p>
<p></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_BuNgBZOljw0/StDPBZ0qNfI/AAAAAAAAApE/vXqt55XQ5aM/s1600-h/320pi.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 214px; height: 320px;" src="http://2.bp.blogspot.com/_BuNgBZOljw0/StDPBZ0qNfI/AAAAAAAAApE/vXqt55XQ5aM/s320/320pi.jpg" alt="" id="BLOGGER_PHOTO_ID_5391036376981059058" border="0" /></a><span style="font-weight: bold;font-size:13px;" ><span>How can you avoid a Head Scratcher award?</span></span><span>Tip #1: Your company name needs to spelled exactly as is sounds. As anyone from </span><span style="color: rgb(255, 0, 0); font-weight: bold;"><span>iThryv</span></span><span>, Takkle, Xobni, or countless other dot coms will reluctantly admit, when you have to verbally spell out your name (and silly-sounding email address) for people, it&#8217;s embarrassing and annoying. And if it&#8217;s annoying for you, how do you think your customers feel when they type the name they hear in their browser and discover what </span><a href="http://www.ithrive.com/"><span>iThrive</span></a><span> is?</span><br /><span style="font-style: italic;"><span>For more tips on when to scratch your name of the list, check out our Kitchen Sink Blog and the Eat My Words </span></span><a href="http://www.eatmywords.com/home_smilescratchtest.html" style="color: blue; text-decoration: underline; cursor: pointer;"><span style="font-style: italic;"><span>SMILE &amp; SCRATCH Test</span></span></a><span style="font-style: italic;"><span>, which has been featured in Wall Street Journal, a fact that we like to mention as often as possible.<br /></span></span></p>
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