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You should get yourself to Rehab

admin — Fri, 30 Sep 2011 20:19:23 +0000

A few months ago we got a call from entrepreneur Veeno Suchdeve of West Babylon, New York. He was opening a self-serve frozen yogurt store at the mall and wanted a more provocative name than Spoon Me, which is quite possibly the best name ever created by Eat My Words. Veeno asked us to create a name he could monetize with branded merchandise that would appeal to teenage mallrats and bring in cold, hard cash. This was a hard order to fill, but we were up for the challenge. I immediately thought of the name Self Gratification, but Veeno thought it was a little too edgy. Then, inspired by my longtime addiction to frozen yogurt, aversion to alcohol, and fascination with Lindsey Lohan, I came up with the name Rehab. It was fun, fresh and scored 100% on the SMILE & SCRATCH test. (Rena created the equally fun tagline, “Get your fix.”) And our 12-stepper friends assured us that they didn’t find the name or tagline offensive or mean-spirited. We absolutely love the playful identity design, which was created by our talented go-to designer, John Luckett. By turning the R into an Rx symbol with a spoon, the logo instantly communicates that Rehab is related to food. (Hopefully no one interprets it as a coke, crack, or smack spoon.) If the name Rehab makes you smile, please show them some love and “like” them on their new Facebook page.

Crib Notes

admin — Fri, 30 Sep 2011 20:14:53 +0000

We have been busy cooking up names for everything from caveman food to church software to consumer electronics. Our clients are choosing some fantastic names and having tremendous success in trademarking. We’ll let you know as soon as we can take them out of the Easy Bake Oven. Our superstar namer Gina (not to be confused with Rena, below), just had the ultimate creative challenge – naming her new baby. Congrats to Gina and Jeff on the birth of Graydon Peressni Clarke, born 9/22/11. Outside the office, I’ve been doing a lot of public speaking, including engagements at the Chamber of Commerce and Rocket Space. If you belong to a group that might enjoy my entertaining presentation, “How to Create Brand Names with Buzz,” please let me know. Finally, I rented our former digs to some colorful tenants and have completely transformed the loft from the Eat My Words office into the pimped out “Candyland Crib.” Before we moved, I rented it out for a few hours to Swaggaville Entertainment to shoot rapper Metro P’s new video. Of course I spent the entire $1000 rental fee on bling.

Debbie Does More Than Dallas…

admin — Fri, 30 Sep 2011 19:17:59 +0000

If you’ve ever been stuck in voicemail hell, it may have been the voice of Debbie Irwin who told you to “Press 9 for customer service.” The voice of the Statue of Liberty, Debbie is one of most interesting people I’ve ever met. A former NYC stockbroker, she left Wall Street for Sesame Street when she started to have kids. After they were grown, she took a class in voiceovers and was not only hooked, she was hired. You can hear her voice on countless commercials, corporate videos, audio books, webspots, eLearning programs and more. Debbie Irwin the person is highly memorable. Unfortunately her business name, Debbie Irwin Voiceovers, was kinda forgettable. It didn’t shout out among her competitors or evoke her playful sense of humor. By rebranding her as Debbie Does Voiceovers, we gave her an instantly likable, loud, and unforgettable name that her clients love and love to talk about.

And God said, "Let there be light," and there was…

admin — Fri, 30 Sep 2011 19:02:29 +0000

If you’ve seen our cute little pink fridge business card, you’ve seen the work of Cindy Lee, a former designer and creative director who discovered that she is even better at sales than she is at design. For the past few years, Cindy was the top sales person for On Request Images (ORI), a company that shoots custom photo libraries for global brands. The name On Request Images is so clunky and generic – it could apply to any photography service. So when Cindy branched out on her own to form a similar company, she tapped us to create a distinctive name that shed light on what her company provides. I thought it was a no-brainer that “Libraries” should be in the name. And “Lightbox” was a much more interesting and unexpected word than “photography” or “images.” Together, Lightbox Libraries communicates what her service is in a much more distinctive and ownable way than On Request Images.