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Upcoming Book: “Hello, My Name Is Awesome”

“Hello, My Name is Awesome, How to Create Brand Names That Stick,” (Fall 2014, Berrett-Koehler Publishers) is a fast-paced, fun, fluff-free guide that  teaches business people how to create memorable brand names for products and companies. No degree in Latin or linguistics required. Written by Eat My Words founder, Alexandra Watkins, (me!),  book is jam-packed with […]








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See what it’s like to work with the most creative and fun naming firm on the planet >>>













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Crib Notes

We have been busy cooking up names for everything from caveman food to church software to consumer electronics. Our clients are choosing some fantastic names and having tremendous success in trademarking. We’ll let you know as soon as we can take them out of the Easy Bake Oven. Our superstar namer Gina (not to be […]








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Whose name will be revealed as the worst of 2010?

We are getting ready to announce the worst brand name of 2010 – the winner of the Eat My Words’ annual Head Scratcher of the year showdown… stay tuned here for the big announcement later this week…








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Do you guys sell kitchen sinks?

It’s bad enough that we get cupcake orders for a Toronto bakery named Eat My Words (dot org), but these kind of emails, which I get on a regular basis, really take the cake: Subject: Order I will like to know if you do carry kitchen sinks. Get back to me with the types and […]








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How to Make Money with a Fun Business Name

Can you imagine if your customers paid you to advertise your brand all over town? Or if people who didn’t even patronize your business wanted to buy a t-shirt with your brand name on it just because it was so much fun. Any business can generate extra revenue simply by having a fun name that […]








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Introducing Hand Job, a cheeky new nail salon in the Castro

Introducing Hand Job, a cheeky new nail salon that’s smack in the heart of San Francisco’s gay mecca, the Castro. Like our other “risque” brand name, Spoon Me frozen yogurt, Hand Job has tremendous potential to be monetized through the sale of lotions, potions, polish, t-shirts, totes, and anything else you can slap the logo […]








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How about renaming it Brad Pit Bull?

Recently we were tapped to work on a highly controversial project… to rebrand America’s most demonized breed of canine, the Pit Bull. All of us here at Eat My Words are dyed-in-the-sheep wool animal lovers with many dogs, cats, goats, chickens, Chia pets, Pet Rocks, and one very angry goose sharing their lives with us. […]








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What do you call "Yelp for pet owners?:

Doggone it, “Yelp” would be the perfect name, but it was taken. So we came up with Breed Trust (and got www.breedtrust.com on GoDaddy for $9.95). When you see the Breed Trust decal in a window of a pet service provider or on their website, you know that it is a business you can trust […]








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More client love for Eat My Words

We recently renamed a coffee company with what is our most merchandisable name since Spoon Me. We can’t let the name out of the bean bag yet, but in the meantime, here’s a gushing testimonial from the client, Pete…As a startup company, it was important for the Second Chance Coffee Company to find a professional […]








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Announcing the worst name of 2008

What happens when software engineers drink and play Scrabble?Thanks to all of you who voted in the 2008 Head Scratcher “worst name of the year” contest. This cheeky annual award, created by naming firm Eat My Words (that would be us), is inspired by our no-brainer philosophy, “A name should make you smile, instead of […]








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Vote For the Worst Brand Name of 2008

All year long we compile the biggest brand name “Head Scratchers” in our blog. Now you can vote for the worst one and help induct it into the Eat My Words Name Shame Hall of Fame. Based on criteria from the Eat My Words SMILE & SCRATCH name evaluation test, here are what we consider […]








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Love at first sight doesn't just happen on eHarmony.

Imagine never having to spend a dime on advertising or PR because your brand name was so magnetic that people were instantly drawn to it. And your name was so infectious, your customers were excited to tell other people and generate buzz for you. We’ve seen this happen over and over again with names we […]








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Falapalooza Party a Scorching Success

Our annual Fallapalooza cocktail party was a huge success, with nearly 80 guests at the Eat My Words party pad, including Eat My Words’ Gina, Rena and bartender Tina. Held on a warm fall evening, the outdoor patio was the perfect place to marvel at Chef Ciado cook his delicious paella and sip homemade Sangria. […]








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Alexandra Fashions Naming Advice

We love Project Runway, so when Alexandra was asked to share her naming style to the fashion trade, she stitched together a stunning ready-to-wear tailored collection…. How To Create Brand Names That Stick Posted by Guest Author on Nov 5, 2008 at 4:06 pm Today’s guest entry is written by Alexandra Watkins, CIO of Eat […]








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What we all need is a Tightwad Bank. Take that WaMu!

We didn’t name Tightwad Bank, but we kind of wish we did. Especially these days, depositors might opt for a fiscally constipated bank. Granted it is one small branch at the moment, but what fun to brand it for the next stage. They are already selling shirts, hats and mugs. That’s great, but we think […]








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Another toast for Eat My Words – Square One Vodka

Longtime Eat My Words client and Square One Organic Spirits Founder and CEO Allison Evanow is the rockstar Make Mine a Million $ Business winner who encouraged Alexandra to enter the competition. (See these posts for more on Alexandra’s big win.) Here’s what Allison had to say about working with Alexandra and the team at […]








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Hey Name Boy, Don't Quit Your Day Job

Every week, wannabe namers from around the world stumble upon our Dream Jobs page and take our naming test to see if they have what it takes to be an Eat My Words namer. (So far, only 5 creative geniuses have passed.) The test is simple (at least for us)… “Send us 20 names for […]








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Gushing Testimonials from our Happy Clients

Here are some recent testimonials from clients who loved working with Alexandra and the talented team at Eat My Words. For more glowing recommendations, visit our Reviews page. “Alexandra is truly innovative and distinctive in the business she has built. Recently, a naming exercise came into play at IHG. Because I had experienced good work […]








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Alexandra Watkins Wins Make Mine a Million Contest!

We previously announced that our own Alexandra Watkins was a finalist for The Make Mine a Program from Count Me In for Women’s Economic Independence.We can NOW announce that as of a few minutes ago, she was picked as a winner! While none of us here at Eat My Words ever had any doubt, we […]








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New Dish from Eat My Words

Lots of excitement going on at Eat My Words besides Alexandra being selected as a finalist in the Make Mine a Million Dollar Business program. (See next post.) Our wildly colorful office is being featured in a new book called Boutique Offices. Our upstairs has a fresh new look – no more Client Crash Pad. […]








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San Francisco's Eat My Words Makes Million Dollar Business Finals

Founder Competes for Financing, Mentoring, and Other Prizes to Help Catapult Her Businesses’ Revenue to a Million Dollars SAN FRANCISCO, CA, Sep 09, 2008 — Business growth program, Make Mine A Million $ Business(TM), selected Alexandra Watkins of Nationally Acclaimed Naming Firm, Eat My Words, as one of twenty finalists to compete for an awards […]








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TechCrunch – hopefully the products are waaaay better than the names

TechCrunch50 says this about itself. They have a “simple goal: find the best start-ups and launch them in front of our industry’s most influential VCs, corporations, fellow entrepreneurs and press. For companies who raise a gazillion dollars in venture funding, you would think they could fork over some money on a name. But, noooooooooooo. These […]








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Who wants to be a millionaire? Alexandra selected as a finalist in Make Mine a Million $ Business Program sponsored by American Express

Out of 400+ women entrepreneurs who went through an arduous application process, I was chosen as one of 20 finalists for The Make Mine a Million $ Business Program from Count Me In for Women’s Economic Independence. Their goal is to inspire one million women entrepreneurs to scale their businesses to annual revenues of $1MM […]








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Have Your Cake and Invest It Too

Our 2007 “Client of the Year,” Cake, is the subject of a gushing write up in today’s TechCrunch. It also introduces us to the latest Cake name extension Cakedex. If you get a chance, also stop by and take a nibble at The Slice, Cake’s weekly video market wrap-up. It’s kind of like a smarter, […]








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Eat My Words Office in New Interior Design Book

We were just notified that the wildly colorful “wall-to-wall eye candy” Eat My Words office has been selected to be showcased in a new interior design book that will spotlight “some of the coolest, hippest, most-awesome-of-all, killer-looking places to work.” Published by Collins Design, an imprint of Harper Collins Publishers, the book features work environments […]








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Are you creative enough to be an Eat My Words namer? Take the test.

Dreaming up names can be a blast if you have talent. Of course the names created by Eat My Words aren’t your typical trainwrecks resembling encrypted passwords that some naming firms pass off as “creative.” Our names actually have concepts behind them. For instance, a chain of frozen yogurt stores named Spoon Me, an all-natural […]








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Outdoor Cocktail Party + Serious Global Warming = Sizzling Fun in the Summertime

Sometimes, global warming works in your favor. That was the case last night at our 3rd annual Summer Fling. Held on the garden patio at the Eat My Words SOMA party pad, guests dined on a catered Mediterranean feast, which included succulent mushrooms, grilled lamb burgers, fresh melon with prosciutto and mozzarella, and homemade gelato […]








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Wall Street Journal features our SMILE & SCRATCH Name Test

How to Choose a Company Name: A 12-Point Test June 5, 2008, 5:31 pmPosted by Wendy Bounds For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. (And it’s lot more expensive to change.) Name consultants are paid millions each year to help decide what […]








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Meet "Hollywood," our superstar Sous Chef namer

Affectionately referred to as “Hollywood” by the Eat My Words team, actress/writer/namer Gina Sorell (who at one time was known simply as “Jinxy”), is an urban hipster who has her finger on the pulse of what’s hot and hip in Los Angeles, Manhattan, Toronto and beyond. A Second City alumna, Gina is fast on her […]








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Alexandra featured speaker at City Club of SF "Secrets of Success" series

Next Tuesday afternoon. Alexandra will be the featured speaker at the City Club of San Francisco for their “Secrets of Success” series. She was invited to talk there after someone on the board heard her speak on how she broke into the naming business through some quick thinking on a Match.com date. Alexandra will be […]








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Raw Modesy, Unharmed Donkeys, Con Men, and other strange naming firm anagrams

One of our favorite websites for wordplay is the Internet Anagram Server. Give it a whirl and see what your name spells when you jumble the letters. (For instance, “Alexandra Watkins” = “An Award In Sex Talk” and “Drink A Sealant Wax.”) We ran the name “Eat My Words” through and here’s what we found… […]








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Compare the names of 30 naming firms in one little PDF.

Any naming firm can dazzle you with impressive lists of clients, slick presentations and puffed up mumbo jumbo about their patent-pending Verbal Identity Engineering process. But when it comes down to it, you’re not hiring a naming firm for all the hoo-ha – you’re hiring them to create the perfect name. For your convenience (and […]








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Eat My Words featured in Entrepreneur.com

from Entrepreneur.com April 7, 2008 Small, But SpunkyCreate an inspiring and functional office when space is limited. By Jennifer Grzeskowiak“If you have a creative business, what better way to showcase your creativity than with your office?” asks Alexandra Watkins, owner of Eat My Words, a naming firm in San Francisco. Watkins’ 900-square-foot work space is […]








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The Skinny Version of our fun work slideshow

We’ve trimmed down our PDF to an easy-breezy 12 page slideshow of our work and capabilities. Check it out to see samples of our work and learn more about how Eat My Words creates unforgettable brand names that build instant affinity for brands and have proven ROI. Download EatMyWords_InANutshell.pdf








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Can your name pass The SMILE & SCRATCH Test?

The secret to powerful, unforgettable and sticky brand names is simple, “A name should make you smile, instead of scratch your head.” We evaluate every name we create based on this no-brainer philosophy – and now you can too with the new Eat My Words SMILE and SCRATCH TestTM. Run your own product and company […]








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