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An Inc. Magazine Top 10 Marketing Book

Inc. Magazine Top 10 Marketing Books of 2014, Hello My Name is Awesome by Alexandra Watkins a book about creating brand names

Alexandra’s recent bestseller, “Hello, My Name is Awesome… How to Create Brand Names That Stick” has been named an Inc. Magazine Top 10 Marketing Book of 2014!  To keep up with this awesome book’s other recent awards and nominations, be sure to follow us on Twitter @eatmywords!  








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Silver Award at the IBPA Benjamin Franklin Book Awards

Hello my name is awesome silver award at the iBPA Benjamin Franklin Book Awards in Business and Career

We are proud to announce that Alexandra Watkins’ book, “Hello, My Name is Awesome… How to Create Brand Names That Stick” was awarded a Silver Award at the IBPA Benjamin Franklin Book Awards!  It was an honor to be nominated for such a prestigious award and to be among such superb finalists in the Business & Career category! […]








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The Secret To Kickass Brand Names

WeirdScrience

Creating awesome brand names is not a science. Yet naming firms spout ridiculous jargon about “verbal identity engineering,“ “rigorous methodologies,” “computational linguistics,” and “scientific scrutiny applied to the unstructured and undisciplined process of brand name creation.” Others try to invent names using math. They take a completely fine word, crunch it with another word, and get a name […]








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