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You should get yourself to Rehab

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A few months ago we got a call from entrepreneur Veeno Suchdeve of West Babylon, New York. He was opening a self-serve frozen yogurt store at the mall and wanted a more provocative name than Spoon Me, which is quite possibly the best name ever created by Eat My Words. Veeno asked us to create […]








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Introducing our newest megawatt name: Illumineering™

We have never been asked to name a psychotherapy before, but Eat My Words is always up for a challenge. Renowned coach and psychotherapist Lauren Mackler, (and best-selling author of the book we named “Solemate: Master the Art of Aloneness & Transform Your Life), asked us to name her new therapy, which is based on […]








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Introducing Hand Job, a cheeky new nail salon in the Castro

Introducing Hand Job, a cheeky new nail salon that’s smack in the heart of San Francisco’s gay mecca, the Castro. Like our other “risque” brand name, Spoon Me frozen yogurt, Hand Job has tremendous potential to be monetized through the sale of lotions, potions, polish, t-shirts, totes, and anything else you can slap the logo […]








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Literally Eating My Words at Spoon Me

In town for Spoon Me founder Ryan Combe’s wedding over the weekend (see next post), thanks to the GPS in my rental car, I managed to hit two Spoon Me locations (and eat Spoon Me at the wedding) in less than 8 hours. Spoon Me is the name that Eat My Words is the most […]








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We wrote the book on naming books.

Imagine our surprise when we looked on Amazon a few weeks ago and saw that the book we titled Solemate was ranked #29 on their best seller list and #1 under books on “Depression.” (Nothing depressing about that!) Author Lauren Mackler came to Eat My Words at the eleventh hour, needing an arresting book title […]








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What do you call "Yelp for pet owners?:

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Doggone it, “Yelp” would be the perfect name, but it was taken. So we came up with Breed Trust (and got www.breedtrust.com on GoDaddy for $9.95). When you see the Breed Trust decal in a window of a pet service provider or on their website, you know that it is a business you can trust […]








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Announcing a fresh new name for Second Chance Coffee: I HAVE A BEAN

When some people thought the name Second Chance Coffee implied that the beans were recycled, the founders knew it was time for a name change. The name Second Chance stemmed from the mission of the company – to help ex-offenders help themselves by providing gainful post-prison employment, job training and a community of acceptance. The […]








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Out of our minds for Brain Thaw

Ex-Microsoft guy John Grispon came to Eat My Words for a cool name and tagline for his new marketing consulting company. Since John helps people put “ideas into action,” we named his company Brain Thaw. We love John and it’s not just because on the side he’s a dreamy print model and was George Clooney’s […]








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Eat My Dust cleans up in Big Success Business Contest

Congratulations to Eat My Words’ client Russ Goldin of Eat My Dust™ who is one of five finalists in the Comcast Big Success Business Pitch, taking place this Thursday night at the Westin in San Francisco. As you may know, Eat My Dust is the first green commercial janitorial company in Northern California with fundamentally […]








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Shut Up & Spoon Me – Now Available Online

It seemed as if Hell would freeze over in frozen yogurt before this happened, but after months of anticipation, Spoon Me loot is finally for sale online. Now you can buy your own “Shut Up and Spoon Me” t-shirt and stop trying to steal mine. As most of you know (because we talk about it […]








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Frigid, Mixin' Vixens Stuff a Sock In It

If you guessed that Frigid, Mixin’ Vixens, and Stuff a Sock In It are all cool brand names created by Eat My Words, congratulations! Bonus points if you figured out that Frigid is the name of a gourmet ice cream store, Mixin’ Vixens is an all-women bartender service, and Stuff a Sock In It is […]








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Ahoy matey! Our newest name, Emerald Island, sparkles brilliant green.

We’re thrilled to announce that we can finally let the cat out of the bag and tell you about Emerald Island, the cool new eco-inspired virtual world for kids that Eat My Words named for one of our favorite clients, Fluid Entertainment. On Emerald Island kids become part of an engaging storyline and work together […]








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Save the planet with out newest SIGG bottle

Inspired by the wildly successful and annoyingly ubiquitous, “I’m Not a Plastic Bag” canvas tote, the tagline geniuses at Eat My Words created a catchy and fitting slogan, “I’m Not Plastic,” for longtime client SIGG. This slogan works harder than the overly obviously and silly “I’m not a plastic bag” because both the aluminum bottle […]








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Make Love, Not Landfill

Americans are currently adding 30 million PET water bottles to our nation’s landfills – everyday! To help get the message out, Eat My Words created this new slogan for our client SIGG, makers of the coolest water bottles on the planet. (See next post…)








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An enlightened name change.

HeliumReport was a website devoted to helping millionaires take the guesswork out of high-end purchases (fractional jet, anyone?). They came to us for a new name that was more reflective of their business and affluent audience. The final contenders were The Gravy (alluding to the good life and rich information) and Halogen Guides (illuminating information […]








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Spoon Me, Baby!

The frozen yogurt chain we named “Spoon Me” is enjoying phenomenal success… check out how wildly popular it is…








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Can your name pass The SMILE & SCRATCH Test?

The secret to powerful, unforgettable and sticky brand names is simple, “A name should make you smile, instead of scratch your head.” We evaluate every name we create based on this no-brainer philosophy – and now you can too with the new Eat My Words SMILE and SCRATCH TestTM. Run your own product and company […]








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Newly Minted Tagline for Chocolatemint Water

We’re huge fans of Metromint, so we were thrilled when they tapped Eat My Words to create a multi-purpose tagline for their new Chocolatemint water. But how would it taste? (Considering some people think Metromint tastes like mouthwash, we weren’t sure what to expect.) Luckily, Alexandra was immediately hooked. It’s simply magical, which is what […]








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Dizzywood – a new spin on invented website names

We’re not usually fans of invented website names, but when Rocket Paper Scissors asked Eat My Words to name their new virtual world, we jumped at the chance to make up a fun word. Like the website, the name had to inspire a sense of imagination, discovery, exploration, and most of all, fun. (The client’s […]








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Introducing Neato, the home cleaning robot (and household word)

For months we’ve been waiting to officially let this name out of the vacuum cleaner bag… Eat My Words is pleased to announce, Neato – a sexy little home cleaning robot from Neato Robotics, formerly known as Home Robots. The word “Neato” is fun and playful. The word “Robotics” is serious and sci-fi. They balance […]








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It may not be our sexiest name, but it's certainly the steamiest!

While we are usually annoyed by the obnoxious product placement on our favorite TV show, Top Chef, we freaked out (in a good way) when our new Glad Simply Cooking Microwave Steaming Bags took center stage. These super space age bags are perfect for steaming veggies — just fill, zap and serve. No waiting for […]








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Introducing Cake Financial. Easy. Money.

We were asked to create a tagline for a new investing service called Portfolia, which doesn’t exactly stand out in a sea of Wall Street websites. So we convinced them to let us rename the company. This easy-to-use site lets you check out the actual portfolios, watchlists and real-time trades of top investors and your […]








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No spooning on Sunday.

We just named a new frozen yogurt chain Spoon Me. And the first store is launching in Salt Lake City. How cool is that?! Spoon Me is fun, evocative, memorable and has unlimited potential for promotions and merchandise. (Spoon Me pajamas anyone?) In fact, our client is sure they will earn more selling Spoon Me […]








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We tried to be sexy…

We always get asked if we only create playful names. While those certainly are our favorite kind of names and the ones we feature in the Eat My Words portfolio, we occassionaly do more straight-forward corporate names. For instance, Landor refered Marcus Associates to us to help them rename Areva, a West Coast transformer company. […]








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New name for Safeway brand

If you shop at Safeway or any of their sister stores, you may have noticed their sexy new house brand, Eating Right, created by the package design geniuses at Anthem. They hired Eat My Words to come up with a phrase for the system of color-coded spots on each package that feature the dietary benefits […]








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New Household Name: Bloom Energy

I can finally let the cat out of the grocery bag on our first big project for Del Monte… Bloom Energy launched this week in four test markets around the country. In addition to naming Bloom, we coined the name Sonic Bloom for the “try it with vodka” version. We’ll be serving them at the […]








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Zenergize!

“Quench your body & mind,” is the new tagline wecreated for Zenergize “drinkable nutrition” fizzy drink tablets. Out of 50+ taglines to choose from, the client picked our favorite. We love when that happens.








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Fun New Mani Pedi product names

I can finally let the cat out of the bag on the new line of Mani Pedi hand and foot care products that we named. (In case you are wondering, yes, those are MY manicured feet in the photo – Yasawa Islands, Fiji, circa 2003.) But back to the products, launching nationally later this year, […]








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New Tagline for Oregon Hazelnuts

We can finally let the cat out of the bag on this one… our new tagline for Oregon Hazelnuts is “Indulgence in a Nutshell.” We worked on this through Schiedermayer & Associates in Portland, the same ad agency we work with on Alaska Seafood and Boyds Coffee.








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Thinking About Retirement

I don’t know whether to laugh or cry… two times in the last 72 hours, two different clients have told us that a few of the names we’ve submitted “sound like retirement homes.” (One assignment was to name place where they raise animals that we eat, the other project was to name a $12 wine […]








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Mudpuppies – happiness is a warm brownie

Austin brownie baker and caterer, Joel Haro asked Eat My Words to rename his line of Texas-size brownies – talk about a dream job! Formerly called Bombs,” e.g. Toffee Bomb, Chocolate Bomb, Tejas Bomb, the brownies, which are “best served warm,” are incredibly delicious but the names weren’t as appetizing. The new brand name, tagline […]








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New Catering Company Names

Austin caterer and MudPuppies man Joel Haro, also hired me to come up with a creative name for his business, which is currently called Haro Kitchens. He wanted a name that was short, hip and communicated affordable food. PINCH Catering was his first choice. My party caterer fell in love with the runner up name,SCRATCH […]








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Meet my latest naming client…

Man’s best friend may be a dog, but my best friend is an art director named Ron Werthmann. When he brought home a rescue dog, he was nice enough to let me submit few hundred name ideas. Since little Miss Thing has a whole-lotta-shakin’ going on, the name Ron chose was “Hula.” I like it […]








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New Work for Torani

Torani’s new breakthough product, Pure Flavor, “gives chefs, bartenders and baristas the freedom to create with sophisticated flavors.” Unfortunately, package designers don’t always give me the freedom to write volumes of copy. So here are the 23 words that I wrote for the back of the bottles: Create sweet and savory sauces, soups, dressings, desserts […]








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New Work: Vodka Names

Square One Organic Vodka asked me to create drink names for three of their new honey infused martinis. While they didn’t go for “Honey, I’m Drunk” or “Honey, I’m Horny,” the winning names are stilll really fun to order from a cute bartender or to buy for someone you fancy. Kudos to owner Allison Evanow […]








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"The World is My Cookie"

Cackling Hen’s cookies split from the agency I was working with, but they kept my tagline, “The World is My Cookie,” which was inspired by the backstory of the Cackling Hen traveling the world in search of the best ingredients.








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New Work: Alaska Canned Salmon Ad

Salmon is the new tuna, so this ad for Alaska Canned Salmon is targeted at couch potatoes who eat Starkist and Chicken of the Sea. The headline reads, “You would be healthier too if you swam thousands of miles a year.” It will appear in Southern Living Magazine. It’s printed on card stock and the […]








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New Work: Alaska Imitation Crab

There are certain things women are allowed to fake. Imitation crab is one of them. The headline on my latest ad for Alaska Seafood Surimi (fake crab) reads, “Imitation is the sincerest form of flattery.” The ad is printed on card stock and features recipes on the back. Look for it in Cooking Light and […]








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