Blog

Brand Naming Tips on School for Startups Radio

Radio Show

How to name your startup: Brand naming expert Alexandra Watkins gives away her best kept naming tips as a guest on School for Startups Radio.








Continue reading

7 Strategies & Secrets for Killer Product Names

The most powerful brand names connect with people and move them to buy because they are based on familiar concepts that they understand and appreciate.













Continue reading

See what it’s like to work with the most creative and fun naming firm on the planet >>>













Continue reading

Nab your personal brand name free on About.Me

If you haven’t nabbed your “personal brand” name yet on About.Me do it now before someone else beats you to it. This is the most professional way I’ve seen to consolidate (and track) your online presence. And signing up is fast and free. About.Me has a beautifully clean design and they make it so simple, […]








Continue reading

How about renaming it Brad Pit Bull?

Recently we were tapped to work on a highly controversial project… to rebrand America’s most demonized breed of canine, the Pit Bull. All of us here at Eat My Words are dyed-in-the-sheep wool animal lovers with many dogs, cats, goats, chickens, Chia pets, Pet Rocks, and one very angry goose sharing their lives with us. […]








Continue reading

Literally Eating My Words at Spoon Me

In town for Spoon Me founder Ryan Combe’s wedding over the weekend (see next post), thanks to the GPS in my rental car, I managed to hit two Spoon Me locations (and eat Spoon Me at the wedding) in less than 8 hours. Spoon Me is the name that Eat My Words is the most […]








Continue reading

Wha'chu talkin' 'bout, Willis?

The Sears Tower, America’s tallest building, is being renamed The Willis Tower as a result of a major new tenant, Willis Group Holdings. That’s it. We just could not resist the post title.








Continue reading

Radisson Blu It

We are all for name changes. In fact we encourage it, in many cases. However, this one from Radisson is odd. First take a look at this from their website: “As time goes by, your much loved Radisson SAS Hotels & Resorts will change their name to Radisson Blu. This is not a revolution but […]








Continue reading

NameTag®, You’re Not It

We are always amused by our competitors when they glorify their naming processes as “proprietary” methodology and come up with mumbo jumbo voodoo jive to describe what’s behind the curtain. Sometimes all that behind the curtain is empty space. Let us say it again: Everyone names things the same way, but some just do it […]








Continue reading

Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and the naming industry and what we think of them here at Eat My Words. Bon Appetit! ______________________________________________________ Scary name for new roller […]








Continue reading

Frigid, Mixin' Vixens Stuff a Sock In It

If you guessed that Frigid, Mixin’ Vixens, and Stuff a Sock In It are all cool brand names created by Eat My Words, congratulations! Bonus points if you figured out that Frigid is the name of a gourmet ice cream store, Mixin’ Vixens is an all-women bartender service, and Stuff a Sock In It is […]








Continue reading

Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and what we think of them here at Eat My Words. Bon Appetit! ________________________________________ In the company most in the need of an […]








Continue reading

Alexandra sheds some Light on naming in Smart Money

Asked & Answered: Marketing Multiple BusinessesJune 24, 2008 By Colleen DeBaise QUESTION: Your Oct. 30, 2007, article described people who run multiple businesses. My problem is a little different. I am a freelance writer offering business- and career-writing services. Last year, I also started a direct-sales business (selling health and wellness products). How do I […]








Continue reading

Taco Bell Gets Jiggy With It – Find Your Rap Name, Flyboy

In a strange and very very square attempt to get some ink, Taco Bell has ” challenged” 50Cent to change his name to, wait for it…….79, 89 or 99Cent, which is the cost on the new Taco Bell fine dining “Why Pay More” value menu (without a question mark, BTW).. Riiiiight. 50Cent is not amused. […]








Continue reading

Alexandra featured speaker at City Club of SF "Secrets of Success" series

Next Tuesday afternoon. Alexandra will be the featured speaker at the City Club of San Francisco for their “Secrets of Success” series. She was invited to talk there after someone on the board heard her speak on how she broke into the naming business through some quick thinking on a Match.com date. Alexandra will be […]








Continue reading

How your name can generate buzz and bacon

In today’s freaky economy, advertising budgets are facing extinction and marketing dollars are being stretched like carnival taffy. Your name has to do more, say more, and work harder than ever before. Without a massive ad campaign to drill it in (think: Head On), consumers cannot remember brand names that are tame, tired, copycat, spelling-challenged, […]








Continue reading

This BS Brand Didn't Bear Up

Our friends at Cake Financial (a company that Eat My Words named), have a post on their dishy blog concerning the recent bad news about Bear Stearns. (While on the subject, we are enjoying “The Slice”, Cake Financial’s weekly market summary video starring Steve and Sven that is funny and destined for Internet immortality.) The […]








Continue reading
©2017 Eat My Words. All rights reserved.

SUBSCRIBE to JUICY NEWS

Sign up to get our dishy dispatch plus an immediate
FREE download of 10 Amateur Naming Mistakes and
How to Avoid Them.

Close