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When naming worlds collide…

My naming pal (and fellow Toastmaster!) Jon Fredkove stopped by the office today for a chat. Great to finally meet him in person after all these years! I would love it if he moved here so he could work for me! (Hint, hint…)








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NameTag®, You’re Not It

We are always amused by our competitors when they glorify their naming processes as “proprietary” methodology and come up with mumbo jumbo voodoo jive to describe what’s behind the curtain. Sometimes all that behind the curtain is empty space. Let us say it again: Everyone names things the same way, but some just do it […]








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Falapalooza Party a Scorching Success

Our annual Fallapalooza cocktail party was a huge success, with nearly 80 guests at the Eat My Words party pad, including Eat My Words’ Gina, Rena and bartender Tina. Held on a warm fall evening, the outdoor patio was the perfect place to marvel at Chef Ciado cook his delicious paella and sip homemade Sangria. […]








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Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and the naming industry and what we think of them here at Eat My Words. Bon Appetit! ______________________________________________________ A new government acronym is […]








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Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and the naming industry and what we think of them here at Eat My Words. Bon Appetit! Oracle announced its first hardware product […]








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Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and the naming industry and what we think of them here at Eat My Words. Bon Appetit! Bengal Star Receiver Ditches Old Name […]








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Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and the naming industry and what we think of them here at Eat My Words. Bon Appetit! America’s # 1 Populist ! blows […]








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There's Something Rotten in Zenmark

This is a continuing series of postings that will spotlight other naming firms. We think our clients should have a choice, and clearly Eat My Words is not the only naming firm in business. Next up is the self-proclaimed “Last Word in Naming”, Zenmark. Besides being the last word in naming, they are the first […]








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Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and what we think of them here at Eat My Words. Bon Appetit! ________________________________________ In the company most in the need of an […]








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Namethis.com – you get what you pay for

We commented before on the crowdsourcing website Namethis.com, where $99 gets you a new name for your product, company or service. As we predicted, it has not gotten any better. The names generated are painfully bad, as evidenced by recent “winners” including: Kareero.com – Career Oriented Website /Personal Branding (sounds like a human resources magician […]








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Namethis.com – $99 for a name and a laugh

The aptly named company Kluster FKC is using trying to use crowdsourcing (and $1 million) to name companies via their second venture, Namethis.com (their first crowdsourcing venture, Knewsroom went kaput in 37 days…ouch). For $99, Namethis.com claims to give you three world-validated names for your thingamajig in 48 hours. We had no idea that “world-validated” […]








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Rival firm Igor continues to dominate Google

Our friends at Igor have long dominated Google, always appearing in the top results for key phrases including “naming firms,” “branding firms,” and “name my product.” Masters of Search Engine Optimization (SEO), Igor is the bane of many naming firms who obsessively monitor their biting blog, Snark Hunting, and are baffled by how Igor continues […]








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Outdoor Cocktail Party + Serious Global Warming = Sizzling Fun in the Summertime

Sometimes, global warming works in your favor. That was the case last night at our 3rd annual Summer Fling. Held on the garden patio at the Eat My Words SOMA party pad, guests dined on a catered Mediterranean feast, which included succulent mushrooms, grilled lamb burgers, fresh melon with prosciutto and mozzarella, and homemade gelato […]








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Alas, Name Mangler is not one of our Competitor's

We recently ran across this company, and thought that at last, one of our competitor’s was fessing up with a descriptive name of what they do. However, it is not a naming company but a file naming utility. Ah well. Just in case, these URL’s were available this morning, if any of you guy’s want […]








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Compare the names of 30 naming firms in one little PDF.

Any naming firm can dazzle you with impressive lists of clients, slick presentations and puffed up mumbo jumbo about their patent-pending Verbal Identity Engineering process. But when it comes down to it, you’re not hiring a naming firm for all the hoo-ha – you’re hiring them to create the perfect name. For your convenience (and […]








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Spotlight on: Circle®Brands

This is a continuing series of postings that will spotlight other naming firms. We think our clients should have a choice, and clearly Eat My Words is not the only naming firm in business. Next up is Circle®Brands, a self-described “dedicated band of brand architects passionate about creating distinct company names, product and service names, […]








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Xohm – a name that should've been X'd off the list

As the Easter Bunny makes his rounds, Sprint has brought us an egg of its own: Xohm (WiMax Service). Eat My Words would like to extend Xohm a warm welcome to the Name Shame Hall of Fame. What does Xohm mean? No one seems to know, even the executives of the company. Atish Gude, Sr. […]








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Spotlight on: Bizword

This is a continuing series of postings that will spotlight other naming firms. We think our clients should have a choice, and clearly Eat My Words is not the only naming firm in business. Speaking of business, or Bizness, is the naming firm Bizword. On their bare bones website they refer to themselves as “the […]








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Spotlight on: ABC Namebank

This is the first in a series of weekly postings that will spotlight other naming firms. We think our clients should have a choice, and clearly Eat My Words is not the only naming firm in the phone book. Speaking of phone books, just like “ABC Carpet Cleaning,” and “ABC Plumbing,” who have outsmarted their […]








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How other naming firms work: the process revealed

In a stunning admission in a recent article, Jim Singer of Namebase (the naming firm behind such gems as Any’tizers™, Tranax, and Softwin razors), revealed the company’s naming process, “We sit around a table and think up good-sounding words, and then we take them apart and try to sell them to the clients afterwards with […]








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