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You should get yourself to Rehab

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A few months ago we got a call from entrepreneur Veeno Suchdeve of West Babylon, New York. He was opening a self-serve frozen yogurt store at the mall and wanted a more provocative name than Spoon Me, which is quite possibly the best name ever created by Eat My Words. Veeno asked us to create […]








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How to Make Money with a Fun Business Name

Money Man

Can you imagine if your customers paid you to advertise your brand all over town? Or if people who didn’t even patronize your business wanted to buy a t-shirt with your brand name on it just because it was so much fun. Any business can generate extra revenue simply by having a fun name that […]








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Literally Eating My Words at Spoon Me

In town for Spoon Me founder Ryan Combe’s wedding over the weekend (see next post), thanks to the GPS in my rental car, I managed to hit two Spoon Me locations (and eat Spoon Me at the wedding) in less than 8 hours. Spoon Me is the name that Eat My Words is the most […]








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Announcing a fresh new name for Second Chance Coffee: I HAVE A BEAN

When some people thought the name Second Chance Coffee implied that the beans were recycled, the founders knew it was time for a name change. The name Second Chance stemmed from the mission of the company – to help ex-offenders help themselves by providing gainful post-prison employment, job training and a community of acceptance. The […]








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Shut Up & Spoon Me – Now Available Online

It seemed as if Hell would freeze over in frozen yogurt before this happened, but after months of anticipation, Spoon Me loot is finally for sale online. Now you can buy your own “Shut Up and Spoon Me” t-shirt and stop trying to steal mine. As most of you know (because we talk about it […]








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More client love for Eat My Words

We recently renamed a coffee company with what is our most merchandisable name since Spoon Me. We can’t let the name out of the bean bag yet, but in the meantime, here’s a gushing testimonial from the client, Pete…As a startup company, it was important for the Second Chance Coffee Company to find a professional […]








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What we all need is a Tightwad Bank. Take that WaMu!

We didn’t name Tightwad Bank, but we kind of wish we did. Especially these days, depositors might opt for a fiscally constipated bank. Granted it is one small branch at the moment, but what fun to brand it for the next stage. They are already selling shirts, hats and mugs. That’s great, but we think […]








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Frigid, Mixin' Vixens Stuff a Sock In It

If you guessed that Frigid, Mixin’ Vixens, and Stuff a Sock In It are all cool brand names created by Eat My Words, congratulations! Bonus points if you figured out that Frigid is the name of a gourmet ice cream store, Mixin’ Vixens is an all-women bartender service, and Stuff a Sock In It is […]








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On the Radio – Alexandra Explains Money Making Marketing Method

Alexandra’s latest appearance on PR 101 Radio had her discussing how to monetize your company name and how to avoid costly naming mistakes. (Listen here). She spoke at length about one of Eat My Words favorite naming clients, “Spoon Me” and how they have very creatively and successfully used their name to, as Alexandra puts […]








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How your name can generate buzz and bacon

In today’s freaky economy, advertising budgets are facing extinction and marketing dollars are being stretched like carnival taffy. Your name has to do more, say more, and work harder than ever before. Without a massive ad campaign to drill it in (think: Head On), consumers cannot remember brand names that are tame, tired, copycat, spelling-challenged, […]








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