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Short vs. Long Brand Names

Naming your product or business, is it better to have a short or long name? 33 Voices interviews naming expert Alexandra Watkins who gives the rules to live by. You can listen to her answer regarding Short vs. Long Brand names HERE along with more insights from from this interview with 33 Voices. 10 Insights to Create […]








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Brand Naming Tips on School for Startups Radio

Radio Show

How to name your startup: Brand naming expert Alexandra Watkins gives away her best kept naming tips as a guest on School for Startups Radio.













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7 Strategies & Secrets for Killer Product Names

The most powerful brand names connect with people and move them to buy because they are based on familiar concepts that they understand and appreciate.













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Choosing a Company Name: 5 Things You Need to Know

AOL Small Business recently tapped Alexandra as the featured brand name expert in an article for small business owners. Regardless of the size of your business, if you’re naming a company, be sure to read these helpful naming tips. “Choosing a Company Name: 5 Things You Need to Know.” By Julia L. Rogers What’s in […]








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How to Make Money with a Fun Business Name

Can you imagine if your customers paid you to advertise your brand all over town? Or if people who didn’t even patronize your business wanted to buy a t-shirt with your brand name on it just because it was so much fun. Any business can generate extra revenue simply by having a fun name that […]








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