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Announcing the most frightful brand name of 2011… the Head Scratcher of the Year goes to…

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There have been some awful names in the past year. Find out which one was the worst.








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You should get yourself to Rehab

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A few months ago we got a call from entrepreneur Veeno Suchdeve of West Babylon, New York. He was opening a self-serve frozen yogurt store at the mall and wanted a more provocative name than Spoon Me, which is quite possibly the best name ever created by Eat My Words. Veeno asked us to create […]








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Announcing the worst brand name of 2010…

Putting the “wow” in bad spelling and impossible pronunciation, is Shwowp, Eat My Words’ Head Scratcher of the Year Winner for the worst brand name of 2010. It was a heated competition with other contenders including Retardex Toothpaste (need we say more), Morongo Casino (where ‘morons go’ to gamble?), and iSwipe (say it out loud). […]








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Brooklyn Restaurant’s Name Hits a Sour Note

From the New York Times… By KAREEM FAHIM Published: April 3, 2009 To the list of lofty names that glamorize the city’s fried chicken stands, like Crown, Royal and Kennedy, one Brooklyn restaurant owner decided to add another: Obama. From the restaurant’s perspective, the name change grew out of pride in the new president and […]








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