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Snooki spotted wearing Nail Fraud – a product we named!

We thought it was cool when one of the Real World Cancun cast members wore a Spoon Me t-shirt on the show, but this is even better… as reported by MTV Style, Nicole ‘Snooki’ Polizzi was spotted at an auto show wearing Nail Fraud, press-on lacquer strips, which were named by Eat My Words. From […]








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Announcing the worst name of 2008

What happens when software engineers drink and play Scrabble?Thanks to all of you who voted in the 2008 Head Scratcher “worst name of the year” contest. This cheeky annual award, created by naming firm Eat My Words (that would be us), is inspired by our no-brainer philosophy, “A name should make you smile, instead of […]








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Alexandra wows Pow.wow

Alexandra Watkins chosen as November’s Featured Pow.wow Member Pow.wow is the brainchild of Dava Guthmiller. In 2004, Dava invited 14 women to her office to exchange ideas and discuss the challenges of running a small business. Pow.wow is now over 400 strong and growing. Their goal is to support the success of its members by: […]








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Alexandra Fashions Naming Advice

We love Project Runway, so when Alexandra was asked to share her naming style to the fashion trade, she stitched together a stunning ready-to-wear tailored collection…. How To Create Brand Names That Stick Posted by Guest Author on Nov 5, 2008 at 4:06 pm Today’s guest entry is written by Alexandra Watkins, CIO of Eat […]








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Entreprenuer's StartUps magazine asks "Does your business moniker have people smiling or scratching their heads?"

Alexandra is quoted in the Fall 2008 issue of Entrepreneur’s StartUps magazine, which was inspired by our proven name evaluation method, the Eat My Words SMILE & SCRATCH Test. Here is the article in its entirety: All in the Name Does your business moniker have people smiling or scratching their heads? By Kevin Manahan Entrepreneur’s […]








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Alexandra Watkins Wins Make Mine a Million Contest!

We previously announced that our own Alexandra Watkins was a finalist for The Make Mine a Program from Count Me In for Women’s Economic Independence.We can NOW announce that as of a few minutes ago, she was picked as a winner! While none of us here at Eat My Words ever had any doubt, we […]








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Spoon Me a healthy, green yogurt shop

Spoon Me franchise owner Carolee Millet, left, and Spoon Me founder and CEO Ryan Combe inside the new Sandy location. The interior is eco-friendly and the yogurt had no artificial ingredients. Spoon Me a healthy, green yogurt shopBy Lesley MitchellThe Salt Lake Tribune09/16/2008 SANDY, UTAH – You won’t find the typical vanilla, chocolate or strawberry […]








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Interview with Alexandra in Toy Magazine

Alexandra was recently featured in an interview in EdPlay magazine, which is the go-to resource for specialty toy, game, gift, and museum stores. We think toy store names should be fun, whimsical and cheeky, yet they are often the worst offenders and biggest Head Scratchers. Case in point: abraKIDabra, F.A.O. Schwartz, Toys “R” Us, and […]








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Eat My Words Office in New Interior Design Book

We were just notified that the wildly colorful “wall-to-wall eye candy” Eat My Words office has been selected to be showcased in a new interior design book that will spotlight “some of the coolest, hippest, most-awesome-of-all, killer-looking places to work.” Published by Collins Design, an imprint of Harper Collins Publishers, the book features work environments […]








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Alexandra sheds some Light on naming in Smart Money

Asked & Answered: Marketing Multiple BusinessesJune 24, 2008 By Colleen DeBaise QUESTION: Your Oct. 30, 2007, article described people who run multiple businesses. My problem is a little different. I am a freelance writer offering business- and career-writing services. Last year, I also started a direct-sales business (selling health and wellness products). How do I […]








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On the Radio – Alexandra Explains Money Making Marketing Method

Alexandra’s latest appearance on PR 101 Radio had her discussing how to monetize your company name and how to avoid costly naming mistakes. (Listen here). She spoke at length about one of Eat My Words favorite naming clients, “Spoon Me” and how they have very creatively and successfully used their name to, as Alexandra puts […]








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Wall Street Journal features our SMILE & SCRATCH Name Test

How to Choose a Company Name: A 12-Point Test June 5, 2008, 5:31 pmPosted by Wendy Bounds For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. (And it’s lot more expensive to change.) Name consultants are paid millions each year to help decide what […]








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Eat My Words featured in Inc. Technology article

Is Your Domain Name Killing Your Business? By Jodi MardesichJune 3, 2008 Was the name of your company taken in the dot-com world? Or did you add a hyphen or change an “s” to a “z” at the end of your company name figuring that customers would just figure it out? Putting up a website […]








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Our "Red Alert" SIGG bottle featured on The Today Show

Anyone who has ever been to a party at Eat My Words gets a super cool SIGG bottle as a party favor. SIGG was featured in TIME magazine’s “The Most Amazing Inventions of 2005” – the recognition comes a little late because SIGG has been around nearly 100 years – but better late than never, […]








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Eat My Words featured in Entrepreneur.com

from Entrepreneur.com April 7, 2008 Small, But SpunkyCreate an inspiring and functional office when space is limited. By Jennifer Grzeskowiak“If you have a creative business, what better way to showcase your creativity than with your office?” asks Alexandra Watkins, owner of Eat My Words, a naming firm in San Francisco. Watkins’ 900-square-foot work space is […]








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EMW office featured in HOW's Creativity Issue

HOW magazine is a bible of the design industry. Every issue includes a feature on a swanky design studio in their “Workspace” spread. They have never featured a naming firm, but when they saw photos of the wildly colorful Eat My Words office, the editor decided to bend the rules. Look for the spread and […]








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The Joy of Lex – more juicy details

As some of you know, our snarky friends at Igor invited me to join them to be filmed for a new documentary for the Discovery Channel, The Joy of Lex. The Hollywood film crew, who camped out for a few days at the Eat My Words client crash pad, told us to watch for it […]








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The Joy of Lex: Naming Documentary

The Bad Boys of Igor invited me to participate in a documentary with them called The Joy of Lex, which will air on the Discovery Channel later this year. The crew filmed us brainstorming names for a new extreme pogo stick and asked us all kinds of questions about our mysterious profession. They even used […]








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Do You Want My Autograph?

I was at the Square One Vodka launch party at Frisson on Monday and Julie Kim came up to me and said she recognized me from my appearance on HGTV’s Small Space, Big Style which has just re-aired a few nights before. I’ve gotten a lot of fan mail from the show, but that was […]








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Eat My Words on HGTV's "Small Space, Big Style"

As many of you know, HGTV’s new hit show, “Small Space, Big Style,” filmed a segment here for their show last year. Highlights of the show include my 1950’s diner booth office, stuffed animal sofa, pink fridge bookshelf, 17′ x 17′ indoor mural, and my collection of 600+ floaty pens from my world travels. If […]








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Filmed for HGTV's "Small Space, Big Style"

HGTV wrapped up their second full day of shooting my loft and the Eat My Words diner booth office for thier new decorating series, “Small Space, Big Style.” Highlights of the show will include me revealing all of my secret storage spaces including the pink refrigerator bookcase. The show airs in December or January – […]








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My Appearance on The Food Network

My appearance on Ultimate Kitchens on the Food Network is still fun to watch. While I now have a new name, hairstyle, new kitchen cabinets, and new Mac computer, I still have the same fun friends that come over for animal pancakes. See the clip.








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