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Wha'chu talkin' 'bout, Willis?

The Sears Tower, America’s tallest building, is being renamed The Willis Tower as a result of a major new tenant, Willis Group Holdings. That’s it. We just could not resist the post title.








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Tasty Tidbits from the past week…

Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and the naming industry and what we think of them here at Eat My Words. Bon Appetit! Oracle announced its first hardware product […]








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Boy, Is Their Face Magenta

Deutsche Telekom has lost their trademark lawsuit in which they tried to corner the market on the color magenta for the T Mobile brand. They sued Telia and even sent a C&D letter to Engadget Mobile. From the T Mobile website: T-Mobile is a federally registered trademark, and the magenta color is a trademark, of […]








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