New Gig: Copywriting Instructor at The Academy of Art

I’m now teaching a Copywriting class one night a week at the Academy of Art’s School of Advertising. My 15 students are incredibly creative and fun. So far I’ve assigned ads and taglines for Jelly Belly Sport Beans, United’s Red Carpet Club, and a campaign to get tourists to come back to New Orleans. Here’s […]

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Fan Mail for my Alaska Salmon Sticker Ad

As you may know, I concepted the “peel off sticker” ad for Wild Alaska Salmon with Katie Rueter of Schiedermayer & Associates. The client just forwarded us a gushing email from UC Berkeley graduate who prides herself on being “somewhat impervious to advertisements.” Her letter proved my theory that people actually would put the stickers […]

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New Work: Alaska Canned Salmon Ad

Salmon is the new tuna, so this ad for Alaska Canned Salmon is targeted at couch potatoes who eat Starkist and Chicken of the Sea. The headline reads, “You would be healthier too if you swam thousands of miles a year.” It will appear in Southern Living Magazine. It’s printed on card stock and the […]

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Salmon Ad Selected for US Ad Review

U.S. Ad Review selected my summer grilling Wild Alaska Salmon ad to be featured in their quarterly publication. The headline is, “So wild it practically flips over on its own.” The ad was selected by a small committee that is charged with reviewing hundreds of magazines each month and chooses about 75 total ads each […]

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Filmed for HGTV's "Small Space, Big Style"

HGTV wrapped up their second full day of shooting my loft and the Eat My Words diner booth office for thier new decorating series, “Small Space, Big Style.” Highlights of the show will include me revealing all of my secret storage spaces including the pink refrigerator bookcase. The show airs in December or January – […]

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