New Work for Torani

Torani’s new breakthough product, Pure Flavor, “gives chefs, bartenders and baristas the freedom to create with sophisticated flavors.” Unfortunately, package designers don’t always give me the freedom to write volumes of copy. So here are the 23 words that I wrote for the back of the bottles: Create sweet and savory sauces, soups, dressings, desserts […]

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Do You Want My Autograph?

I was at the Square One Vodka launch party at Frisson on Monday and Julie Kim came up to me and said she recognized me from my appearance on HGTV’s Small Space, Big Style which has just re-aired a few nights before. I’ve gotten a lot of fan mail from the show, but that was […]

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New Work: Vodka Names

Square One Organic Vodka asked me to create drink names for three of their new honey infused martinis. While they didn’t go for “Honey, I’m Drunk” or “Honey, I’m Horny,” the winning names are stilll really fun to order from a cute bartender or to buy for someone you fancy. Kudos to owner Allison Evanow […]

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Back from Bali

I’m back from my second trip to Bali and have fully recharged my batteries by playing with naughty monkeys, eating 100% organic food for two weeks straight, and indulging in no less than six massages and facials including one on the beach with a free sand exfoliant. Ouch. Check out my slideshow featuring beautiful photos […]

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New Naming Client: Del Monte

Del Monte has hired me to create names for two new products. They are on the hush-hush of course, but you’ll be the first to know when I can let the cat out of the bag.

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