New client: Crocs!

In case you’re been under a rock, Crocs are the funky, super comfy shoes that have become international phenomenon. So you can imagine how thrilled I was when they called me from Colorado, gushed about our clever work, and hired us on the spot. I still don’t know who to thank, so if you’re the […]

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New Tagline for Oregon Hazelnuts

We can finally let the cat out of the bag on this one… our new tagline for Oregon Hazelnuts is “Indulgence in a Nutshell.” We worked on this through Schiedermayer & Associates in Portland, the same ad agency we work with on Alaska Seafood and Boyds Coffee.

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Jelly Belly Class Field Trip

My copywriting students have been working on ads for Jelly Belly Sport Beans, so naturally we had to go to on the Jelly Belly factory tour (about an hour from SF) to see how they are made. In addition to getting free samples, we enjoyed looking at the Jelly Belly portraits of Ronald Reagan and […]

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Talk Dirty to Me

One of my students, Jesse, emailed me and said, “We’re working on a project for this new company that comes to your house and cleans up your dog poop for you. Their name is “For Poop Sake,” and their tagline is We’re #1 in the #2 business.” I thought this was something their teacher made […]

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An Award in Sex Talk

No, I didn’t really win an award in sex talk. But that is an anagram of my name, Alexandra Watkins. I swear. (You know I swear because I have an award in sex talk.) Seriously, do the math: Alexandra Watkins = An Award in Sex Talk Here’s another one: Alexandra Watkins = Drink a Sealant […]

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This wouldn't fit on a drive-thru menu

I love reading the blog of Tom Colicchio, the sexy Top Chef judge who just opened ‘WichCraft near the new Bloomies. Here he perfectly sums up why I have absolutely no interest in writing restaurant menus… “The other night I ate a great dish: Napoleon of Sourdough Brioche, Artisan Cheddar and minced, aged Hereford, garnished […]

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The top 10 unintentionally worst company URLs

My namer pal Amy Sherman sent this to me and I had to share it… When naming a company, it’s crucial that you look at the domain name selected as other see it and not just as you think it looks. Failure to do this may result in situations such as the following (legitimate) companies […]

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