Boy, Is Their Face Magenta

Posted by Alexandra Watkins on June 3, 2008

Deutsche Telekom has lost their trademark lawsuit in which they tried to corner the market on the color magenta for the T Mobile brand. They sued Telia and even sent a C&D letter to Engadget Mobile. From the T Mobile website:

T-Mobile is a federally registered trademark, and the magenta color is a trademark, of Deutsche Telekom AG.

Turns out the Telia’s magenta is a slightly different hue than T Mobile’s. Who knew? You decide:

There is no word yet if the The Rocky Horror Picture Show folks have been served yet:

Color trademarks fall into the “unconventional trademark” category which includes, smells, sounds, holograms, motion, aromas, tactile as well as color marks.

That Stinks TM

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