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“Hello, My Name is Awesome, How to Create Brand Names That Stick”

“Hello, My Name is Awesome, How to Create Brand Names That Stick”

Alexandra’s best-selling book, “Hello, My Name is Awesome, How to Create Brand Names That Stick” (Berrett-Koehler Publishers, Fall 2014) is a fast-paced, fun, fluff-free guide teaches business people how to create memorable brand names for products and companies. No degree in Latin or linguistics required.

Written by Alexandra Watkins, founder of leading naming firm, Eat My Words, this book is jam-packed with fresh advice and first-hand know-how, like making sure you brand name will be recognized and spelled correctly by Siri and voice recognition texting.

In her breezy, tell-all style, Watkins, a former ad agency copywriter, opens our eyes to her “no-brainer” philosophy, “A name should make you smile, instead of scratch your head.” She demonstrates this with her SMILE and SCRATCH name evaluation test, a helpful checklist of what make a name great, and when you should scratch it off the list.

Filled with dozens of enlightening examples of the good, the bad, and the “so bad she gave them an award,” Watkins helps readers avoid common mistakes such as having a name that is hard for people to spell or pronounce, or giving yourself a name that is meaningful to you but meaningless to your customers.

Watkins also reveals her most effective brainstorming techniques, such as mining iTunes song titles for ideas, finding inspiration through image searches, and diving into glossaries of terms, such as the snowboarder glossaries she tapped into when naming frozen yogurt chain Spoon Me.

This is a must-read book for entrepreneurs, business owners, marketing executives and MBA students who want to create powerful brand names.

 

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