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Announcing the worst name of 2008

What happens when software engineers drink and play Scrabble?Thanks to all of you who voted in the 2008 Head Scratcher “worst name of the year” contest. This cheeky annual award, created by naming firm Eat My Words (that would be us), is inspired by our no-brainer philosophy, “A name should make you smile, instead of […]



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Vote For the Worst Brand Name of 2008

All year long we compile the biggest brand name “Head Scratchers” in our blog. Now you can vote for the worst one and help induct it into the Eat My Words Name Shame Hall of Fame. Based on criteria from the Eat My Words SMILE & SCRATCH name evaluation test, here are what we consider […]



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Love at first sight doesn't just happen on eHarmony.

Imagine never having to spend a dime on advertising or PR because your brand name was so magnetic that people were instantly drawn to it. And your name was so infectious, your customers were excited to tell other people and generate buzz for you. We’ve seen this happen over and over again with names we […]



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Falapalooza Party a Scorching Success

Our annual Fallapalooza cocktail party was a huge success, with nearly 80 guests at the Eat My Words party pad, including Eat My Words’ Gina, Rena and bartender Tina. Held on a warm fall evening, the outdoor patio was the perfect place to marvel at Chef Ciado cook his delicious paella and sip homemade Sangria. […]



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Alexandra Fashions Naming Advice

We love Project Runway, so when Alexandra was asked to share her naming style to the fashion trade, she stitched together a stunning ready-to-wear tailored collection…. How To Create Brand Names That Stick Posted by Guest Author on Nov 5, 2008 at 4:06 pm Today’s guest entry is written by Alexandra Watkins, CIO of Eat […]



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What we all need is a Tightwad Bank. Take that WaMu!

We didn’t name Tightwad Bank, but we kind of wish we did. Especially these days, depositors might opt for a fiscally constipated bank. Granted it is one small branch at the moment, but what fun to brand it for the next stage. They are already selling shirts, hats and mugs. That’s great, but we think […]



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Another toast for Eat My Words – Square One Vodka

Longtime Eat My Words client and Square One Organic Spirits Founder and CEO Allison Evanow is the rockstar Make Mine a Million $ Business winner who encouraged Alexandra to enter the competition. (See these posts for more on Alexandra’s big win.) Here’s what Allison had to say about working with Alexandra and the team at […]



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Hey Name Boy, Don't Quit Your Day Job

Every week, wannabe namers from around the world stumble upon our Dream Jobs page and take our naming test to see if they have what it takes to be an Eat My Words namer. (So far, only 5 creative geniuses have passed.) The test is simple (at least for us)… “Send us 20 names for […]



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Gushing Testimonials from our Happy Clients

Here are some recent testimonials from clients who loved working with Alexandra and the talented team at Eat My Words. For more glowing recommendations, visit our Reviews page. “Alexandra is truly innovative and distinctive in the business she has built. Recently, a naming exercise came into play at IHG. Because I had experienced good work […]



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Alexandra Watkins Wins Make Mine a Million Contest!

We previously announced that our own Alexandra Watkins was a finalist for The Make Mine a Program from Count Me In for Women’s Economic Independence.We can NOW announce that as of a few minutes ago, she was picked as a winner! While none of us here at Eat My Words ever had any doubt, we […]



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