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Xohm – a name that should've been X'd off the list

As the Easter Bunny makes his rounds, Sprint has brought us an egg of its own: Xohm (WiMax Service). Eat My Words would like to extend Xohm a warm welcome to the Name Shame Hall of Fame. What does Xohm mean? No one seems to know, even the executives of the company. Atish Gude, Sr. […]



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Spotlight on: Bizword

This is a continuing series of postings that will spotlight other naming firms. We think our clients should have a choice, and clearly Eat My Words is not the only naming firm in business. Speaking of business, or Bizness, is the naming firm Bizword. On their bare bones website they refer to themselves as “the […]



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Spotlight on: ABC Namebank

This is the first in a series of weekly postings that will spotlight other naming firms. We think our clients should have a choice, and clearly Eat My Words is not the only naming firm in the phone book. Speaking of phone books, just like “ABC Carpet Cleaning,” and “ABC Plumbing,” who have outsmarted their […]



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How other naming firms work: the process revealed

In a stunning admission in a recent article, Jim Singer of Namebase (the naming firm behind such gems as Any’tizers™, Tranax, and Softwin razors), revealed the company’s naming process, “We sit around a table and think up good-sounding words, and then we take them apart and try to sell them to the clients afterwards with […]



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