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On the Radio – Alexandra Explains Money Making Marketing Method

Alexandra’s latest appearance on PR 101 Radio had her discussing how to monetize your company name and how to avoid costly naming mistakes. (Listen here). She spoke at length about one of Eat My Words favorite naming clients, “Spoon Me” and how they have very creatively and successfully used their name to, as Alexandra puts […]



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Wall Street Journal features our SMILE & SCRATCH Name Test

How to Choose a Company Name: A 12-Point Test June 5, 2008, 5:31 pmPosted by Wendy Bounds For entrepreneurs, the importance of picking the right name for a company may rank second only to naming a child. (And it’s lot more expensive to change.) Name consultants are paid millions each year to help decide what […]



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Eat My Words featured in Inc. Technology article

Is Your Domain Name Killing Your Business? By Jodi MardesichJune 3, 2008 Was the name of your company taken in the dot-com world? Or did you add a hyphen or change an “s” to a “z” at the end of your company name figuring that customers would just figure it out? Putting up a website […]



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Our "Red Alert" SIGG bottle featured on The Today Show

Anyone who has ever been to a party at Eat My Words gets a super cool SIGG bottle as a party favor. SIGG was featured in TIME magazine’s “The Most Amazing Inventions of 2005” – the recognition comes a little late because SIGG has been around nearly 100 years – but better late than never, […]



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Eat My Words featured in Entrepreneur.com

from Entrepreneur.com April 7, 2008 Small, But SpunkyCreate an inspiring and functional office when space is limited. By Jennifer Grzeskowiak“If you have a creative business, what better way to showcase your creativity than with your office?” asks Alexandra Watkins, owner of Eat My Words, a naming firm in San Francisco. Watkins’ 900-square-foot work space is […]



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EMW office featured in HOW's Creativity Issue

HOW magazine is a bible of the design industry. Every issue includes a feature on a swanky design studio in their “Workspace” spread. They have never featured a naming firm, but when they saw photos of the wildly colorful Eat My Words office, the editor decided to bend the rules. Look for the spread and […]



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The Joy of Lex – more juicy details

As some of you know, our snarky friends at Igor invited me to join them to be filmed for a new documentary for the Discovery Channel, The Joy of Lex. The Hollywood film crew, who camped out for a few days at the Eat My Words client crash pad, told us to watch for it […]



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The Joy of Lex: Naming Documentary

The Bad Boys of Igor invited me to participate in a documentary with them called The Joy of Lex, which will air on the Discovery Channel later this year. The crew filmed us brainstorming names for a new extreme pogo stick and asked us all kinds of questions about our mysterious profession. They even used […]



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Do You Want My Autograph?

I was at the Square One Vodka launch party at Frisson on Monday and Julie Kim came up to me and said she recognized me from my appearance on HGTV’s Small Space, Big Style which has just re-aired a few nights before. I’ve gotten a lot of fan mail from the show, but that was […]



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Eat My Words on HGTV's "Small Space, Big Style"

As many of you know, HGTV’s new hit show, “Small Space, Big Style,” filmed a segment here for their show last year. Highlights of the show include my 1950’s diner booth office, stuffed animal sofa, pink fridge bookshelf, 17′ x 17′ indoor mural, and my collection of 600+ floaty pens from my world travels. If […]



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