Announcing the worst brand name of 2010…

Putting the “wow” in bad spelling and impossible pronunciation, is Shwowp, Eat My Words’ Head Scratcher of the Year Winner for the worst brand name of 2010. It was a heated competition with other contenders including Retardex Toothpaste (need we say more), Morongo Casino (where ‘morons go’ to gamble?), and iSwipe (say it out loud). […]

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How to Make Money with a Fun Business Name

Can you imagine if your customers paid you to advertise your brand all over town? Or if people who didn’t even patronize your business wanted to buy a t-shirt with your brand name on it just because it was so much fun. Any business can generate extra revenue simply by having a fun name that […]

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Tweet My Words (before someone nabs your name)

Hurry and register your name on Twitter before someone else hijacks it and tweets your words. It’s free to sign up and takes all of 17 seconds. Even if you don’t have the foggiest idea of what Twitter is or how you could possibly use it to get business, do yourself an enormous favor and […]

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Love at first sight doesn't just happen on eHarmony.

Imagine never having to spend a dime on advertising or PR because your brand name was so magnetic that people were instantly drawn to it. And your name was so infectious, your customers were excited to tell other people and generate buzz for you. We’ve seen this happen over and over again with names we […]

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10 domain naming tips that will save you time and Tums

The biggest misconception we dispel here at Eat My Words on a daily basis is a client’s belief that they need to own the exact dot com of their business name. Not true. Even if you are a pure online business. (When you are shopping online and, for example, Google “lemongrass candle,” do you really […]

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Alexandra sheds some Light on naming in Smart Money

Asked & Answered: Marketing Multiple BusinessesJune 24, 2008 By Colleen DeBaise QUESTION: Your Oct. 30, 2007, article described people who run multiple businesses. My problem is a little different. I am a freelance writer offering business- and career-writing services. Last year, I also started a direct-sales business (selling health and wellness products). How do I […]

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Alas, Name Mangler is not one of our Competitor's

We recently ran across this company, and thought that at last, one of our competitor’s was fessing up with a descriptive name of what they do. However, it is not a naming company but a file naming utility. Ah well. Just in case, these URL’s were available this morning, if any of you guy’s want […]

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Biggest Mistakes When Choosing a Domain Name/Company Name

As long as I’m on my soap box writing about annoying Naymz (next post), here are some mistakes to avoid when choosing a name for your company and a domain name to go along with it: Don’t name your company something just because the domain name is available on GoDaddy for $9.95 Don’t give up […]

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How to get more mileage out of your brand name

Most names get slapped on a product, website or business card and the buck stops there. But you can get a lot more mileage and ROI out of a name if it has long legs. A name with legs is rich in wordplay, lends itself to brand extensions, has an unlimited shelf life, can grow […]

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How your name can generate buzz and bacon

In today’s freaky economy, advertising budgets are facing extinction and marketing dollars are being stretched like carnival taffy. Your name has to do more, say more, and work harder than ever before. Without a massive ad campaign to drill it in (think: Head On), consumers cannot remember brand names that are tame, tired, copycat, spelling-challenged, […]

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