The Eat My Words SMILE & SCRATCH Test SMILE: The 5 Qualities of a Super-Sticky Name Suggestive—evokes something about your brandMemorable—makes a familiar associationImagery—aids memory through evocative visualsLegs—lends itself to a theme for extended mileageEmotional—moves people SCRATCH: The 7 Deal Breakers Spelling challenged—looks like a typoCopycat—resembles competitors’ namesRestrictive—limits future growthAnnoying—seems forced, frustrates customersTame—feels flat, descriptive, … Continue reading Free Name Evaluation Test