Free Name Evaluation Test

The Eat My Words SMILE & SCRATCH Test

SMILE: The 5 Qualities of a Super-Sticky Name
S
uggestive—evokes something about your brand
Memorable—makes a familiar association
Imagery—aids memory through evocative visuals
Legs—lends itself to a theme for extended mileage
Emotional—moves people

SCRATCH: The 7 Deal Breakers
S
pelling challenged—looks like a typo
Copycat—resembles competitors’ names
Restrictive—limits future growth
Annoying—seems forced, frustrates customers
Tame—feels flat, descriptive, uninspired
Curse of knowledge—speaks only to insiders
Hard to pronounce—confuses customers

How strong is your brand name?

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