Hello, My Name is Awesome

The only book with a proven framework that helps you make a name for yourself.

Named a "Top 10 Marketing Book " by Inc. Magazine, this essential how-to guide shows how anyone, even non-creative types, can easily create memorable and buzz-worthy brand names like a pro.

Too many brand names look like the result of a drunken Scrabble game. Learn how to avoid unforeseen pitfalls and create love-at-first sight brand names in 150 fun-to-read, content-rich pages. This updated volume includes double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, and a brand new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms.

Get it through your preferred bookseller on Best Books.
“Zappos started out as ShoeSite.com, but that limited our growth. A company’s name can be vital to its success. This book can help anyone avoid the pitfalls.”
Tony Hsieh
Former CEO, Zappos.com
Read More >
“This amusing and instructive book should be required reading for anybody starting a new business. I'm 100 percent certain it should be in your library.”
Geoffrey James
Inc. Magazine contributing editor
Read More >
"Your brand is in a relentless fight for attention. This must-read book shows you how to prepare for battle and win with the strongest name possible."
Nir Eyal
Bestselling author of Hooked and Indistractable
Read More >
“Insightful, irreverent, and eminently practical, Watkins’s Hello, My Name Is Awesome should be required reading for anyone naming a brand.”
S. Christian Wheeler
Professor of Marketing, Stanford Graduate School of Business
Read More >
"You are nuts to name your product or company without consulting this book first."
Dan Heath
Co-author of Made to Stick, Switch, Decisive, and The Power of Moments
Read More >
"How do you find the right name for your brand or company? Watkins’s clever examples and advice will spare us all from putting the wrong foot forward.”
Adam Grant
Wharton Professor, author of New York Times bestsellers, Give and Take, Originals, and Option B
Read More >

About the Author

Alexandra Watkins is a business book unicorn. Her snappy and sassy writing style and fluff-free content is a refreshing departure from bloated business tomes. As a former advertising copywriter trained to craft copy that make emotional connections, she knows how to keep readers engaged, entertained and enlightened. Sassy quips that demonstrate “what not to do,” include “I was totally grossed out when I saw one of the sponsors of a charity event I was invited to was named ToiletTree.” And, “Who cares that the name Hiranyagarbha means ‘cosmic intelligence’ in ancient Sanskrit?” It’s impossible to read her writing without grinning or giggling every few pages.

How strong is your brand name?