More Love for
Hello, My Name Is Awesome

  • “This book should probably be required reading for anybody starting a new business. It's got plenty of examples, most of which are both amusing and instructive. More importantly, it provides a simple system for evaluating a brand name: Does it make you smile? Or does it make you scratch your head? BTW, I have personal experience in product branding, so I'm 100 percent certain this book should be in your library.”
    ​​Geoffrey James
    Contributing editor, Inc. Magazine
  • "Your brand is in a relentless fight for attention. This must-read book shows you how to prepare for battle and win with the strongest name possible."​
    ​​Nir Eyal
    Bestselling author of Hooked and Indistractable
  • "How do you find the right name for your brand or company? This is what Watkins does for a living – her company is responsible for naming a wedding brunch service Bloody Married and a frozen yogurt franchise Spoon Me – and her clever examples and advice will spare us all from putting the wrong foot forward.”
    ​​Adam Grant
    Wharton Professor, author of New York Times bestsellers, Give and Take, Originals, and Option B
  • “The insight and processes that Alexandra Watkins reveals in Hello, My Name is Awesome not only have direct application to your naming process, they have direct application to thinking about your company from your customers’ perspective – not what you sell but why someone will decide to buy it. There is true wisdom here – intelligence plus experience – which makes it safe and dependable for you. There is true entertainment here – passion and provocation delivered without any reasonable restraint whatsoever – which makes it a fabulous reading experience for you. My own company works with successful organizations in over 90 countries and every one of them would be made measurably better by applying these unique concepts. My advice: Get this book before your competitors do.”
    ​​Stan Slap
    CEO of SLAP, New York Times bestselling author of Bury My Heart at Conference Room B and Under the Hood.
  • “This awesome piece of writing is worth bottling, shaking, and stirring into your brand-name strategy either online or offline. I love the way Alexandra weaves her voice and humor into a very clear message to distill what you are about into a business name. It can be applied to your brand name and domain name. Her process is coherent and creative. A brilliant book, I couldn't put down"
    ​​Jeff Bullas
    Blogger, strategist, and speaker, Forbes Top 50 Social Media Power Influencer
  • “The type of hands-on practical wisdom rarely found (but desperately needed) in the academic community.”
    ​​Michael Webber
    Dean of the School of Management, University of San Francisco
  • “This is the perfect book for kick-starting entrepreneurs, brand managers, and practicing creatives.”
    ​​Pat Hanlon
    Founder and CEO, Thinktopia, and author of Primal Branding
  • “In the current crazy business climate, where standing out and being remembered are critical to success, your name had better be awe- some. This is the best book on the subject.”
    ​​Nell Merlino
    Founder and President, Count Me In for Women’s Economic Independence, and creator of Take Our Daughters to Work Day
  • "You are nuts to name your product or company without consulting this book first."
    ​​Dan Heath
    Co-author of Made to Stick, Switch, Decisive, and The Power of Moments
  • “Insightful, irreverent, and eminently practical, Watkins’s ​Hello, My Name Is Awesome​ should be required reading for anyone naming a brand.”
    ​​S. Christian Wheeler
    Professor of Marketing, Stanford Graduate School of Business
  • “ originally started out as, but that limited our potential future growth. A company’s name can be vital to its success. Reading the tips in this book can help anyone avoid the pitfalls.”
    ​​Tony Hsieh
    New York Times bestselling author of Delivering Happiness and CEO,, Inc.
  • “Fantastic book! Funny, down-to-earth, and practical, it’s chock full of solid branding principles and huge “aha’s” cleverly delivered with humor and fun. A classic example of blending wit and wisdom to make a message stick. Well done!”
    ​​T​im Gard
    CSP, CPAE, Hall of Fame Speaker
  • "Your company or product probably needs all the help it can get. Watkins helped me name my firm, and I'm constantly told what a great name it is. Don't pick a name until you've read Watkins' book -- you'll want to have a name that you love ​forever!"
    ​​Charlene Li
    Founder of Altimeter Group, a Prophet Company, New York Times bestselling author of Open Leadership and co-author of Groundswell
  • “A fascinating examination of why some brand names are forgettable and others are abominable. This is the best guide ever to the art of great naming, and should be required reading for every startup CEO who “has a great idea” for their company name!”
    ​​Jay Baer
    Founder of Convince & Convert, and co-author of Talk Triggers
  • “I was skeptical about a how-to book on naming products and brands. Alexandra Watkins convinced me otherwise. Her book is a fun read with lots of practical advice.”
    ​​Patricia Roller
    Angel investor and former Co-CEO, Frog Design
  • “We’ve got a terrible name. No one can spell it. No one can pronounce it. Don’t make the same mistake we made. Read this book and let Alexandra Watkins guide you away from the ‘we thought we were being clever with our name, but now we just look silly’ syndrome.”
    ​​Matt Ruby
    Founder and CEO, Vooza
  • “This book is packed full of practical, real-world advice you would never get from a regular textbook.”
    ​​Dale J. Stephens
    Founder of UnCollege and author of Hacking Your Education

How strong is your brand name?