Easily Create Memorable Brand Names

Create volumes of brand names that get sales!

Watch the video below to get started…

Pro-brand naming made
easy, fast, and fun!

Coming up with a captivating name for your brand can be endlessly frustrating. Unless you know the secrets of the pros!

The naming process doesn’t have to be painful. It can actually be fast and fun. You’ll discover that for yourself will be when you enroll in this exciting new course.

How To Create Super Sticky Brand Names will show you how to create powerful names that attract customers and boost sales. 

All of these lessons are practical and can be put to use right away –there is nothing theoretical, so you won’t be wasting any time.

Taught by Eat My Words founder, Alexandra Watkins, you won’t find this level of naming expertise and professional guidance in any other branding course

Happy funny clever male student looks gladfully at camera, pleased to hear good words about well done work, dressed formally, achieves great results in science, poses over bright rosy background

How to Create Super Sticky Brand Names

An easy, step-by-step framework to create unforgettable names that will attract customers and get more sales.

By the end of this course, you will: 

  • Know the 5 qualities you absolutely want in your name
  • See how to avoid 7 hidden hazards that will hurt your brand
  • Build a strategic brand name roadmap
  • Gain tools and techniques to brainstorm names like a pro
  • Supercharge your creativity and come up with bullet-proof brand names 
  • Learn to smoothly execute a name change/makeover or rebrand
  • Know how to avoid amateur mistakes
  • Create magnetic names that attract and engage customers
  • Have confidence in your naming abilities 
  • Save precious time and money on domain names
  • Establish a brand name that you’ll love forever

I’m Alexandra Watkins, your brand
name coach and consultant.

You may know me as the author of the brand name bible, Hello, My Name is Awesome, which was named a Top 10 Marketing Book by Inc. Magazine.

During the past 15+ years, I’ve earned MILLIONS of dollars generating brand names for hundreds of clients such as Amazon, Coca-Cola, Disney, Google, and Twitter. 

I’ve created countless love-at-first-sight brand names — like Wendy’s Baconator, a GPS for dogs named Retriever, The Church of Cupcakes, and the robotic vacuum Neato

 Now I’m making my expertise available to you for a small fraction of what big brands pay! (Seriously, you are not going to pay anywhere near $50,000!)

I’ve designed the ultimate, no-brainer naming course so you can succeed at creating memorable and unique names for your company or product. 

And don’t worry: You don’t need to have a creative bone in your body. You will turn into a creative idea machine after I teach you my surprisingly simple secrets.

Anyone can experience naming creativity success… entrepreneurs, business owners, marketing professionals, and even engineers. Thousands of people have learned from me. And now it’s your turn!

So, stop wasting your precious time brainstorming and deliberating, all to hit a dead-end. Sign up for my highly interactive course below, and you’ll get all the tools and coaching you need so that you can come up with a brand name that sticks, not stinks.

Step-by-step lessons and exercises
will lead you to your perfect name.

The course starts by teaching you the 5 qualities you need in a winning name: Suggestive, Memorable, Imagery, Legs, and Emotional. You’ll complete 5 thought-provoking exercises to develop these qualities for your own name.

Get relief from domain name pain! You no longer have to spend countless hours trying to find an available domain name. These 7 eye-opening lessons will show you creative ways to avoid road blocks and how to save  a lot of money.

These 10 creativity lessons will teach you how to easily come up with original names. You’ll learn secrets of mining the online goldmine for ideas, discover neat tips and tricks, and coin names.

Discover hidden hazards and learn about the 7 deadly dealbreakers that will harm your name and repel customers instead of attract them. Learn everything you need to know to make your name absolutely  bullet-proof. 

Define and develop your brand when you complete your Creative Brief, with the same template used at Eat My Words. This critical document will keep you focused on what’s important for your brand and prepare you for brainstorming.

If you’re thinking about changing your name, these 4 lessons will show you the pros and cons, inspire you with before & after makeovers, and help you roll out a rebrand. (Bonus: Name Change Rebrand Checklist.)

To see the complete branding course curriculum, go to this page and scroll to the bottom. 

Some of the media outlets that have featured my expertise…

Who can gain from this course?

  • Anyone considering rebranding
  • Branding professionals
  • Business owners
  • Copywriters
  • Designers
  • Engineers
  • Entrepreneurs
  • Innovation departments
  • Inventors
  • Marketing professionals
  • Product designers 
  • Product development teams
  • Trademark attorneys

What people are saying about this
breakthrough brand names course:

Lauren Dunford


“I followed this course in detail and went from no background at all in naming to arriving at a new, compelling name for our company. (Before the course, we were going to name the company “Safi” with an .ai domain extension, which would have been a mistake.)

This course and Alexandra’s incredible support were game-changing. Highly recommend for any company leader who wants naming to be a strength of their company.”

Alan Merek


“The course is a great addendum to Alexandra’s book, but the icing on the cake was working directly with Alexandra. It was a game changer to see her work live and in action helping to name my new company. 

She is sharp, a fast thinker, and her comments and feedback were exactly what I needed. I found the perfect business name and domain name, all thanks to Alexandra. I’m now much more confident in my ability to name products.“

Nick Hoyt


“If you are on the quest to land the perfect brand name, look no further. With her masterful online course, How to Create Super Sticky Brand Names, Alexandra has created the perfect framework to guide you to a brand name that is sure to connect with your customers. She shares the exact step-by-step process and branding secrets that have made her agency so successful. When that wisdom is coupled with her coaching calls, you are sure to create a “can’t miss” brand name. It is truly one of the best investments I’ve made as a founder!”

Teresa Fitzgerald

Moonshot Studio

“The complete course and its creative exercises showed me how to generate IMPRESSIVE name ideas. My 1-on-1 coaching videocall with Alexandra helped me build on those ideas and refine them into fabulous options for business names and taglines that will undoubtedly appeal to my customers. I’ll never regret my investment.”

Perry Carfagna

Jack The Gripper,

“Doing the exercises in the course and working directly with Alexandra greatly accelerated the naming process for me. I landed on a fantastic name and domain name for my new company as well as a super sticky name for my products that I am monetizing with merchandise. I can’t believe how many people want to buy a Jack The Gripper t-shirt!

Greg Adams

Change of Altitude

“After spending hundreds of dollars on a “brand naming” Fiverr Gig only to be frustrated with the results, I turned to “How To Create Super Sticky Brand Names” and could not be happier with Alexandra’s online course! Even for a “non-creative” person like myself, her easy to follow process delivered a name I am proud to build my brand around.”

Sherizaan Minwalla


“I cannot overstate how amazing my experience was from taking the name branding and working one on one with Alexandra. She is brilliant and creative and helped me with naming, taglines, and domain names. I loved the experience and now am moving forward feeling good about the process and the results.  I never could have done this on my own.”

Richard McLean

Relay Station

Alexandra’s course provided the right knowledge and perspective to help me develop an awesome name for my business. I was able to invest in a brand identity with confidence knowing my new name had been put to the test by the methods of a true professional.”

Carolyn Thiedk

Virtual Hearth

“With her upbeat style and pop-y graphics, Alexandra managed, with great success, to balance the twin demands of information dissemination and fun. The course was so thorough and well-organized, that at the end, I felt she had pulled back the curtain, and given me a front row seat on how great brand names are created.”

Enroll for instant access and 3 free bonuses!

When you join How to Create Super Sticky Brand Names, you will get instant access to all the course modules, downloadable files, and call scheduling.


How To Create Super Sticky Brand Names

  • 36 High-Quality Video Lessons 
  • Reusable templates including fillable Creative Brief 
  • Ultimate Name Change/Rebrand Checklist
  • Free Lifetime Updates (pay once, get all future updates and course materials free)
  • 3 Limited-time Bonuses
  • And More!

Choose the course package that melts your butter

Just the Meat
The complete course and including a customizable Naming Brief and Name Change Rebrand Checklist.
  • Online Course
  • 3 Course Bonuses*
Chef's Table
The complete course PLUS live help through monthly video group coaching calls with Alexandra Watkins.
  • Online Course
  • 3 Course Bonuses*
  • Group Coaching Calls
  • Trademark Attorney Preso & Q&A
  • Call Recordings
Private Chef
The complete course, group coaching, PLUS a 1:1 brainstorming session, and a name review with Alexandra.
  • Online Course
  • 3 Course Bonuses*
  • 1:1 Coaching Calls
  • Trademark Attorney Preso & Q&A
  • Call Recordings
  • Private Brainstorming Lesson
  • Professional Name Review
  • Direct Access to Alexandra
Group Catering
Customized 6-week training for work teams of 5+. Get coached by Alexandra to name one of your products.
  • Customized Online Course
  • Signed Book and Goodie Boxes
  • Group Coaching Calls
  • Lesson Reviews & Feedback
  • Call Recordings
  • Private Brainstorming Lessons (2)
  • Professional Name Reviews (2)
  • Consensus Building Exercise
  • Priority Access to Alexandra
  • Weekly Surprise Packages
Ask Us
  • Bonuses are described in detail here and are only available for a limited time.
  • Further package details are here.

Frequently Asked Questions

Got questions? Get answers. We’ve answered our most frequent questions below to help you with your purchasing decision.

I’ve already bought Alexandra’s book, Hello My Name is Awesome. Why should I enroll in her brand names course as well?

Think of it as going on a trip. In Hello, My Name is Awesome, you’ll find the map that gets you where you need to go (aka to the land of awesome brand names) as well as all the important signposts and information about what you’ll find along your journey. But you’ll have to make your own way there.

In the “How to Create Super Sticky Brand Names” course, Alexandra will guide you every step of the way, offering details of how her process works and making sure you don’t take any wrong turns. Suppose in the book, for example, she explains the process of looking for phrases to think of puns and provides the name of a website to do this. In the course though, she takes you there, demonstrating on screen how to use the site and showing you a ton of neat little tricks to keep your creative batteries supercharged. 

Plus, only students of the course can work with Alexandra as their personal coach.

If I enroll in the course, do you recommend I buy the book?

Some people may not need to — while for others, it will be an immense asset. It all boils down to how your brain works; how you retain information. 

Alexandra’s course is chock full of fun videos and downloadable PDFs, which are super easy to get back to whenever you need a refresher. But sometimes, you need to have the basics on easy access as well. After enrolling on (or even finishing) the course, buying the book will help your brain solidify this new information, as it will now have it both verbally and in writing.

How many hours will it take me to take the course?

About six hours — if you do it from start to finish. But you don’t have to! The lessons are bite-sized (videos range from 5-8 minutes) for a reason: so that you can complete them in your own time and even listen to them when you’re on the go. Several downloadable PDFs sum up your learnings and offer extra tips and resources. Those you can skim as needed and have them as a reference when you’re knee-deep into the naming process.

What types of results should I expect after finishing the course?

World domination! We’re only half-kidding. The power to come up with brand names that stick is a game-changer — and that’s what you’re getting after finishing the course. You’ll have all the tools to generate many name ideas that go beyond the obvious and avoid unforeseen perils and pitfalls. You’ll have professional naming techniques you can pull out of your arsenal and implement right away. 

More importantly, you’ll be able to tap into your creativity (even if you think you have none) and boost your confidence. Oh, and then there’s also that little thing about getting happy, loyal, and long-term customers in the years to come, thanks to the name you chose… Doesn’t it feel like conquering the world now?

I don’t want to buy the book or enroll in the course. Can I hire Alexandra to name my brand for me instead?

Sure you can! Alexandra created this course to make the knowledge of brand naming (which is a serious business) more accessible and affordable to everyone. Especially people starting a business during this pandemic — and can’t afford to bring a professional on board to name their brand on top of everything else. If you want to hire Alexandra as your brand name coach, you can learn more about her naming services here