Brandon Fong hired Alexandra for Fun Size™ (previously called Name It ASAP). He wanted to rebrand his podcast from 7-Figure Millennials to something that spoke more to who he was, but would also attract the kind of guests he was seeking. Alexandra came uo with dozens of name ideas, and gave the podcast the new and improved name, Beyond Curious™.
No other investment you make in your business will last longer and get used more than your brand name. The impact of a well-crafted name cannot be underestimated. It will maximizes your success, instantly make your brand shine, and help you gain market share.
Conceiving and choosing a brand name without any professional input can cost you dearly and damage your brand. Plus, spinning your wheels trying to come up with catchy brand names can be a fruitless and frustrating process that can put you behind schedule.
A more efficient use of your time, which will result in a faster time to market, is to hire a professional. Not just anyone who calls themselves a professional namer though. Your greatest chance of naming success is to collaborate with an industry powerhouse. Specifically, Alexandra Watkins, the creative force behind Eat My Words and many of the names in our unmatched portfolio of fun and clever names, including the Wendy’s Baconator, frozen yogurt franchise Spoon Me, and the Neato robotic vacuum.
As the author of the definitive guide on brand names, Hello, My Name Is Awesome: How To Create Brand Names That Stick, Alexandra is widely recognized as the foremost authority on creating unforgettable brand names that get noticed and get sales.
Fun Size™ is the most affordable brand naming service for emerging businesses with a shoestring budget.
While our corporate clients, including Coca-Cola, Google, and Twitter (errrr, X) , pay Eat My Words up to $50,000 for full service name development packages, Alexandra understands that even our $17,500 full service package is out of reach for many new businesses and shoestring entrepreneurs. And she also knows that the smaller the client, the more willing they are to choose fun, cool, or clever names.
That’s why Alexandra created Fun Size, which she offers to just a few lucky clients per month.
Formerly called Name It ASAP, Fun Size allows people starting a company on a shoestring to get expert guidance and range of high-quality, high-value, name ideas for a fraction of what it costs to hire our naming firm for a full service engagement.
The current price for Fun Size is just $6000. Alexandra only takes on 1-2 Fun Size clients a month, time-permitting, so don’t let someone else grab your spot or step in line ahead of you.
To qualify for Fun Size, businesses must meet the following criteria:
- Self-funded company
- 3 employees or fewer
- A desire for our unique signature style of creative, fun, clever, and or/evocative names
If you exceed the above criteria, please book a 30-minute call with Alexandra to learn more about our higher level service packages. Otherwise, click below to schedule a Fun Size Discovery Call and learn more.
You’ll get creative name suggestions, highly-productive brainstorming, live video recordings, tips, and more.
As a Fun Size naming client, you will receive a comprehensive package tailored to your branding needs. Here’s what the process includes:
- Initial Setup
- Creative Brief: Receive and complete the official Eat My Words’ Fun Size Creative Brief.
- Kickoff Call: Engage in a 1-hour introductory call with Alexandra to discuss your Brief and set the stage for your naming journey.
- Naming and Brainstorming
- Creative Name Generation: Alexandra will brainstorm 50+ innovative name ideas tailored to your brand’s identity.
- Interactive Review Session: Participate in a 90-minute live call where Alexandra presents a curated list of creative name choices and discusses their potential impact.
- Expert Guidance and Tools
- Personalized Advice: Receive expert insights on the names you’ve considered independently, enhancing and refining your choices.
- Exclusive Resources: Gain access to top-secret online brainstorming tools not available in her book.
- Self-Help Guidance: Learn professional techniques to generate names independently, empowering your creative process.
- Follow-Up and Additional Resources
- Extended Brainstorming: A 30-minute follow-up session to assist in developing taglines, domain names, and more, ensuring a cohesive brand presence.
- Comprehensive Documentation: Receive a personalized document containing all proposed names, links to brainstorming resources, and additional materials to explore further.
- Professional Referrals: Access a list of recommended affordable trademark attorneys, designers, and other specialists essential for launching or growing your business.
Just a few of the Fun Size names Alexandra has come up with:
Expect a transformational and fun creative experience.
Your project begins as soon as you fill out the Eat My Words’ Creative Brief. This detailed questionnaire captures essential information about your brand, enabling Alexandra to grasp your vision fully and prepare for the initial Kickoff Call.
Over the following weeks, Alexandra will immerse herself in crafting distinctive names for your brand. She employs advanced brainstorming techniques and tools that go beyond conventional AI, drawing from an extensive collection of name lists developed over nearly two decades.
Then it’s time for the big reveal! In your dynamic Name Review session, Alexandra will begin by evaluating any names you’ve already considered, identifying potential hidden gems and refining them further.
She will then present more than 50 tailored name suggestions for your brand. These are super high quality names not created by AI. During this session, Alexandra encourages your feedback to hone the list further and may explore additional names based on your input.
Next, Alexandra will demystify her creative process. Tailored to your specific needs, she will provide a behind-the-scenes look at the techniques she uses, many of which are so central to her success that they are not disclosed in her publications or masterclasses.
By the session’s conclusion, you will possess a suite of new name ideas, along with the insights, resources, and confidence to progress with your branding efforts.
Your package also includes a 30-minute follow-up call with Alexandra. In this session, she can help develop taglines, craft creative domain names, suggest social media handles, and provide any additional support your brand might need for a successful launch.
You will receive comprehensive session notes, exclusive brainstorming resources, recordings of your Zoom sessions, and contacts for trusted trademark attorneys, designers, and other specialists essential for your brand launch.
See What Clients Are Saying
“Alexandra was smart, engaging, and fun! She did a ton of preliminary research and naming based on my initial info. She shared all her secret tools and really took the time to understand exactly what I was looking for. It was definitely worth the time and money.”
– Jerett Turner
“Alexandra instantly understood what my business was about, the target demographic, how to appeal to them, the mood, the tone She just “GOT IT” and saved me so much time and effort and energy. So many people told me not to pay a company to name my business – I wasted at least six months. I should’ve gone to Alexandra right away.”
– Paula Bennett
“It was great working with Alexandra who has an uncanny ability to jump start any product or business naming process. Expect very unique and memorable names.”
– Andrew Sofie
“Alexandra was most helpful on our call helping us break a deadlock on some name options. She did her homework and in just a short hour came up with some wonderful options. We used the online tools she gave us to further vet other options on the table. I would highly recommend her to any entrepreneur before they make the mistake of choosing a real bad name.”
– Alex Frost
“We worked with Alexandra to name our sub-brand and WOW. She is a powerhouse of strategy and creativity fueled by instinct. Her process was the most efficient use of time and effort that I can possibly imagine.”
– Lisa Prange
“Alexandra managed to help me very effectively and very quickly. I needed to have a business name quickly for a business we needed to get up and running. She was genuinely interested in knowing about my business and my clients and what my new business stands for. She was friendly and very easy to work with.”
– Garth Davis
To Learn More & See If You Qualify, Book a Discovery Call
Think about how many times someone will see or say your business name. The power of an awesome name is priceless. You can’t afford to get it wrong. But you can afford investing in a name that will last a lifetime.
Because she’s busy juggling corporate naming projects and running the business, Alexandra only does one 2-3 Fun Size projects a month. So if you want to work with her, don’t wait or let someone else get ahead of you in line. Click below to purchase your package today for just $6000 , or to learn more, book a Discovery Call.
Frequently Asked Questions
Who qualifies for the Fun Size package? To qualify for the Fun Size naming service, your business should meet the following criteria:
- Appreciation for unique, creative names like Spoon Me, Retriever GPS, Starbloom, Gringo Lingo, Garden Society, Numberjack, Chuggernaut, Bounce, and Pop Psychology.
- Self-funded status.
- A team of 3 employees or fewer.
- A desire for distinctive, clever, and evocative names that make a statement.
If you exceed the above criteria, please book a 30-minute call with Alexandra to learn more about our other services.
How many names will I receive? You will receive at least 50 creative name options, often more, tailored to fit your brand’s personality and market positioning.
What is the turnaround time for receiving names? Alexandra typically requests three weeks to develop your names to ensure thoroughness and creativity. However, faster turnaround may be possible depending on her schedule.
Does Alexandra use AI to create my names?
The boss lady has been creating awesome names without AI for nearly 20 years. ChatGPT has helped her save tons of time with things like research and coming up with synonyms and alliterative words. But it lacks the ability to come up with clever names and doesn’t have the years of expertise and professional insight to guide you on which name to select. For more about working with Alexandra vs. AI, please read this informative article, The Imagination Limitations of Using AI in Brand Naming.
How should I prepare for my Fun Size session? To maximize the effectiveness of your session:
- Provide detailed information in your Creative Brief.
- Read (or skim) the first three chapters of Alexandra’s book, Hello, My Name is Awesome, to understand her naming philosophy and approach.
How can I maximize my time with Alexandra? To make the most of your session with Alexandra:
- Provide comprehensive background information as requested.
- Share any preliminary name ideas and words you are considering.
- The more context you provide, the more tailored and creative the naming solutions can be.
Will my names be trademark screened? The names developed during the quick turnaround of the Fun Size package are not pre-screened for trademark conflicts. However, we can connect you with a professional trademark screener and recommend trusted trademark attorneys to ensure your name is legally secure.
Will the domain names be available? Due to the quick nature of this service, domain availability is not checked in advance. Alexandra can suggest modifiers that help you secure a suitable domain, improving your visibility on search engines.
Do you accept credit cards? Yes, we accept all major credit cards.
Are there payment plans available? Yes, we offer a 2-month payment plan to make the process financially accessible. Click below for more details.