Does Your Name Suck?
If you’re naming a company, product or service, here’s a fast and free way to get an expert opinion and find out if you have a great name. Featured in The Wall Street Journal and Inc., the Eat My Words SMILE & SCRATCH Test is based on our philosophy that a name should make you smile, instead of scratch your head. Go ahead, give it a whirl and be honest with yourself…

SMILE if your name has these 5 winning qualities:

Suggestive – evokes a positive brand experience

Meaningful – your customers “get it”

Imagery – visually evocative to aid in memory

Legs – lends itself to a theme for extended mileage

Emotional – resonates with your audience

SCRATCH it if it has any of these 7 deal breakers:

Spelling-challenged – looks like a typo

Copycat – similar to competitor’s names

Restrictive – limits future growth

Annoying – hidden meaning, forced

Tame – flat, descriptive, uninspired

Curse of Knowledge – only insiders get it

Hard-to-pronounce – not obvious, unapproachable


Failed the test? It’s okay to admit you need professional help. For fresh name ideas, call the experts at Eat My Words at (415) 552-7741. Operators are standing by.

SUBSCRIBE to JUICY NEWS

Sign up to get our dishy dispatch plus an immediate
FREE download of 10 Amateur Naming Mistakes and
How to Avoid Them.

Close