If you’re naming a company, product or service, here’s a fast and free way to find out if you have a great name. Featured in The Wall Street Journal, the Eat My Words SMILE & SCRATCH Test is based on our philosophy that a name should make you smile, instead of scratch your head. Go ahead, give it a whirl and be honest with yourself…
SMILE if your name has these 5 winning qualities:
Simple – a simple yet smart concept
Meaningful – your customers “get it”
Imagery – visually evocative to aid in memory
Legs – lends itself to a theme and wordplay
Emotional – makes an emotional connection
Simple – a simple yet smart concept
Meaningful – your customers “get it”
Imagery – visually evocative to aid in memory
Legs – lends itself to a theme and wordplay
Emotional – makes an emotional connection
SCRATCH it if it commits any of these 7 deadly sins:
Spelling-challenged – isn’t spelled exactly how it sounds
Copycat – similar to competitor’s names
Random – disconnected from the brand
Annoying – hidden meaning, forced
Tame – flat, descriptive, uninspired
Curse of Knowledge – only insiders get it
Hard-to-pronounce – not obvious, unapproachable
Failed the test? It’s okay to admit you need professional help. For fresh name ideas, call the experts at Eat My Words at (415) 552-7741. Operators are standing by.