Does Your Name Suck?
If you’re naming a company, product or service, here’s a fast and free way to find out if you have a great name. Featured in The Wall Street Journal and Inc., the Eat My Words SMILE & SCRATCH Test is based on our philosophy that a name should make you smile, instead of scratch your head. Go ahead, give it a whirl and be honest with yourself…

SMILE if your name has these 5 winning qualities:

Suggestive – evokes a positive brand experience

Meaningful – your customers “get it”

Imagery – visually evocative to aid in memory

Legs – lends itself to a theme for extended mileage

Emotional – resonates with your audience

SCRATCH it if it has any of these 7 deal breakers:

Spelling-challenged – looks like a typo

Copycat – similar to competitor’s names

Restrictive – limits future growth

Annoying – hidden meaning, forced

Tame – flat, descriptive, uninspired

Curse of Knowledge – only insiders get it

Hard-to-pronounce – not obvious, unapproachable


Failed the test? It’s okay to admit you need professional help. For fresh name ideas, call the experts at Eat My Words at (415) 552-7741. Operators are standing by.