If you’re naming a company, product or service, here’s a fast and free way to find out if you have a great name. Featured in The Wall Street Journal and Inc., the Eat My Words SMILE & SCRATCH Test is based on our philosophy that a name should make you smile, instead of scratch your head. Go ahead, give it a whirl and be honest with yourself…
SMILE if your name has these 5 winning qualities:
Suggestive – suggests something about the brand
Meaningful – your customers “get it”
Imagery – visually evocative to aid in memory
Legs – lends itself to a theme for extended mileage
Emotional – resonates with your audience
Suggestive – suggests something about the brand
Meaningful – your customers “get it”
Imagery – visually evocative to aid in memory
Legs – lends itself to a theme for extended mileage
Emotional – resonates with your audience
SCRATCH it if it has any of these 7 deal breakers:
Spelling-challenged – looks like a typo
Copycat – similar to competitor’s names
Random – disconnected from the brand
Annoying – hidden meaning, forced
Tame – flat, descriptive, uninspired
Curse of Knowledge – only insiders get it
Hard-to-pronounce – not obvious, unapproachable
Failed the test? It’s okay to admit you need professional help. For fresh name ideas, call the experts at Eat My Words at (415) 552-7741. Operators are standing by.