Our Names in a Nutshell
Here are some of the favorite names we’ve created over the years.
ALERT (Wrigley’s caffeinated gum)

ALTIMETER GROUP (leading analysts)

ANGELPOINTS (charity rewards website)

BACKBEAT (hip headphones)

BLOODY MARRIED (hotel wedding brunch)

BLOOM (energy drink for women)

BRAIN THAW (marketing company)

BREAKTHROUGH (mental health website)

BREEDTRUST (pet services review site)

CHERRY PICK (friends-of-friends dating app)

CHURCH OF CUPCAKES (cupcake shop)

CO-PILOT (ski training system)

CORE POWER (protein beverage)

DASH (travel make up kit for Gap)

DAWNSENSE (personal blog of Dawn Gluskin, CEO)

DIZZYWOOD (virtual world for kids)

EAT MY DUST (commercial cleaning)

ENTOURAGE RATE (Hotel Vitale group rates)

EXPRESSIONIST (speakers)

FIRETALKER PR (PR firm)

GEARNUTS (music gear website)

GRANITE (remote server from Riverbed)

HAND JOB (nail salon for men in the Castro)

HOSE CANDY (colored “tube toy” for hot rods)

I HAVE A BEAN (coffee made by ex-offenders)

ILLUMINEERING (coaching)

JAZZED (dating website)

LIVE HIVE (web work groups)

MEET THE PARENTS (wedding rehearsal dinner)

THE MISSIONARY (plain vanilla cupcake)

MIXIN’ VIXENS (all-female bartending service)

MONITOR LIZARD (Web security)

MONKEY DUNKS (gourmet dips for kids)

MOONDANCE (bedroom iPod clock radio)

NAIL FRAUD (stickers that look like nail polish)

NEATO (robotic vacuum)

PING PONG (office chat)

POTION (PR firm with a unique formula)

RETRIEVER (GPS for pets)

SIMMERING SAMURAI (Asian entrees)

SMITTEN (ice cream)

SPOON ME (frozen yogurt chain)

STINGRAY (hardware from Riverbed)

STUFF A SOCK IN IT (chain of laundromats)

SWINGSET KITCHENS (kids’ food co.)

THE BRA SPA (bra boutique)

THE POT LADY (SF “container gardener”)

TWO DEGREES (social venture that feeds hungry children)

VENUE (website offering luxury goods on installment)

VERBATIM (legal compliance software)

WATERMARK (women executives, formerly FWE&E)

WAVELENGTH (forum for social ventures/entrepreneurs)