New name for Safeway brand

If you shop at Safeway or any of their sister stores, you may have noticed their sexy new house brand, Eating Right, created by the package design geniuses at Anthem. They hired Eat My Words to come up with a phrase for the system of color-coded spots on each package that feature the dietary benefits and nutrition facts. We coined it “Spot Your Needs.” We also wrote packaging copy for 150+ SKUs from frozen entrees to cereal. (Don’t you ever wonder who writes all the copy on the cereal boxes you read?)