How your name can generate buzz and bacon

Posted by Alexandra Watkins on April 10, 2008

E1207684399 In today’s freaky economy, advertising budgets are facing extinction and marketing dollars are being stretched like carnival taffy. Your name has to do more, say more, and work harder than ever before. Without a massive ad campaign to drill it in (think: Head On), consumers cannot remember brand names that are tame, tired, copycat, spelling-challenged, or have hidden meanings. Now more than ever, it’s critical that your name is memorable, meaningful, sticky, has legs, speaks volumes, and can pay for itself. You know you have a winning name with ROI when it…

Generates buzz without spending advertising dollars

Is instantly likeable, creating affinity for your brand

Has strong differentiation for brand-recognition

Emotionally connects with your target, inspiring loyalty

Stays fresh and vibrant, never becomes dated

Positions you as a trendsetter, increasing your credibility

Is rich in wordplay, allowing for brand extensions while retaining the name’s original charm

Can be monetized through merchandise & licensing, with people paying you to advertise your brand

Learn more about how a powerful name can cut the fat and bring home the bacon.

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