Tasty Tidbits from the past week…

Posted by Alexandra Watkins on August 29, 2008

Choking Hazard Sometimes we find juicy news not worthy of a full blog post, yet too darn good to not share with you. These “Tasty Tidbits” are digestible bites of news about new names and the naming industry and what we think of them here at Eat My Words. Bon Appetit!

America’s # 1 Populist ! blows the lid off of the Naming Industry! ! A populist is an advocate of democratic principles, making Naming Consultants Socialists or Communists we guess. His in-depth investigation uncovered our biggest secret; that Naming Consultants get $500,000 per name. He also introduced us to a great new word to explain what we do…humbuggery. He claims that “I’m not a naming consultant, so who am I to question?” Right. You be a populist and we’ll name stuff. We’ll give you the friend discount and charge you only $400,000.

In an article entitled The 6 Coolest Jobs for Weird Majors, one of our competitors explains their naming process:

Linguistics plays a big role at New York-based namebase, a brand naming firm responsible for coining “Fruitopia” and Tyson’s “Any’tizers,” says President and Creative Director Jim Singer. The daily grind at Singer’s firm involves searching for a neologism (a coined word) that communicates so well, it virtually advertises the product itself. Sound is key. The name of a small car should sound small. The name of an antidepressant should sound helpful or upbeat. The company’s linguistic analysis checks for word associations and colloquialisms in a variety of languages.

Some Eat My Words differences in process:

  1. We don’t consider our work a ” daily grind”. The only grinding at our office is the fresh coffee beans we start our day with.
  2. We don’t search for coined words that virtually advertises the product, but rather look for real words that do advertise the product.
  3. We think a name should not sound small or helpful or upbeat , but rather evoke small or helpful or upbeat.
  4. None of our names have apost’rophes in w’eird pla’ces.


Reis pieces “Branding expert” Laura Reis recently changed the name of her blog to Ries’ Pieces in an entry entitled “The Time for Change in Now.” She explains that “pieces is a great triple entendre that describes my blog posts, TV appearances as well as the correct pronunciation of my name.”

Further she fesses up that “there is one problem. You can’t use apostrophes and other punctuation marks in a website address. But you can cover your bases by buying close but incorrect names and redirecting them to your main site. I got RiessPieces.com and RiesesPieces.com to cover my new name and address RiesPieces.”

She goes on to say, “No name is ever 100% perfect, but Ries’ Pieces is a name that I think is worth moving to.” WHAAAAAAAAAT????????? No name is ever 100% perfect???!!! On the contrary.

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