Frigid, Mixin' Vixens Stuff a Sock In It

Posted by Alexandra Watkins on September 11, 2008

If you guessed that Frigid, Mixin’ Vixens, and Stuff a Sock In It are all cool brand names created by Eat My Words, congratulations! Bonus points if you figured out that Frigid is the name of a gourmet ice cream store, Mixin’ Vixens is an all-women bartender service, and Stuff a Sock In It is a laundromat. When you see or hear an “Eat My Words name,” you’ll never ask what it means, how to pronounce it, or “What were they smoking?!” Our super-likable names make powerful emotional connections, build instant brand affinity, and make our clients rich. Yes, rich. We are the only naming firm that monetizes names. For instance, we turned the name Frigid into cold hard cash for our client by creating a t-shirt for them that says, “Not tonight dear, I have an ice cream headache.” Ca-ching! Our Stuff a Sock In It client will be slapping their new logo on laundry bags, t-shirts, and other merchandise geared at their college kid customers. Ca-ching!

Of course, the client who is monetizing the bejesus out of their Eat My Words name is Spoon Me, the frozen yogurt store that is one of the hottest franchises in the country. They are selling Spoon Me pajamas, booty shorts, underwear, baby clothes, stickers, buttons and of course t-shirts with slogans we created like “Shut Up and Spoon Me.” Ca-ching! Ca-ching! Ca-ching!
Would someone buy a t-shirt with your company or product name on it and pay you to advertise your brand? To see if your name has potential, take the Eat My Words SMILE & SCRATCH Test, which was recently featured in The Wall Street Journal.

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